SIA Newsletter

Alpenglow Sports – Tahoe City, CA

Established in 1979, Alpenglow Sports is Lake Tahoe’s original mountain shop. Specializing in backcountry and Nordic skiing, snowshoeing, trail running, backpacking, hiking, camping, and the mountain lifestyle, Alpenglow is always psyched to offer premier user-based customer service.

Alpenglow was originally owned by Don Fyfe but purchased by Brendan Madigan in 2011. After working at Alpenglow for nearly 10 years under Fyfe’s tutelage, Madigan was sufficiently manicured to take over the reins of one of California’s most core mountain shops. Before Alpenglow, Madigan managed Outdoor Adventures in Fredericksburg, Virginia. However, after a year of deep backcountry powder and world-class trail running in Tahoe, the path was paved for permanent adventure in North America’s hottest outdoor recreation destination.


“To be named Retailer of the Year by SIA in our first year of new ownership is such an honor. We work as hard as we play, and to be recognized for that by a jury of our peers is so rad. The entire team at Alpenglow takes immense pride in being vested in the community _ it’s an honor to provide free demos, slide shows, avalanche seminars and Nordic festivals to our local outdoor enthusiasts. We feel a moral obligation to provide these things, and by this award it is obvious our community appreciates them! It is by far the most fun part of our job!”