SIA Newsletter

Bobo’s Ski & Board

Our shop was started in 1969 by Robert Sheehan, aka “Bobo” to his friends and family and his wife Leslie. Bobo had a “legendary” background when it came to the ski industry. Bobo spent years building the Middlebury College Ski Program – coaching his teams to 11 Eastern Championships and two NCAA titles – He was the president of the Eastern Collegiate Ski Association – and in 1956, Bobo was the U.S. Men’s Alpine Team Coach for the ‘56 Winter Olympics in Cortina, Italy. After that, Bobo and Leslie packed up their 4 kids (Steve, Patty, Jack and Butch) and moved to Lake Tahoe to managed the Alpine Meadows Ski Resort.

Later, in 1969 and still passionate about the ski industry, Bobo and Leslie founded “Reno Ski Shop” in Reno, Nevada, which would later become known as Bobo’s Ski and Board. Bobo’s was passed down to son and daughter-law, Steve Sheehan and Mary Weneta in 1984, and they have been running the shop ever since! Today, Bobo’s is a Family Focused Full Service Specialty Ski & Snowboard Shop that is proud to have a staff of Masterfit Certified Boot Fitters, Snowsport Rentals and a Full Service Wintersteiger Repair Shop.

How we’ve gotten to where we are today?

Well for starters, we believe that we are where we are today because we don’t take anything for granted in life or in business. We keep on our toes, and we strive to be the very best we can be everyday.

We are 100% committed to our customers and make sure we have the right product mix and fair pricing to keep our customers coming back.

We think the success of any business comes from being involved with something that you are really passionate about and love being a part of! At Bobo’s, we love what we do everyday! We love to

Ski & Board, we love getting our customers on the snow, and we love the relationships we build with our customers. Our daily mission is to treat our customers as if they are part of the family. We want each and every person who comes through our doors to know that their well being on the mountain is our top priority. Our goal is to gain the trust from our customers which in turn will translate into customer loyalty. We feel privileged and blessed to unlock our doors for business each day.

I believe in striving to be the very best version of myself that I can be every single day of my God given life. Gratitude, compassion, empathy and understanding are at the cornerstone of my everyday.

-mary weneta (co-owner Bobo’s Ski & Board)


Storefront: 475 E. Moana Lane Reno, NV 89502

Phone: 775.825.9096

Fax: 775.826.1102

Cell: 775.742.3262 (Mary Weneta)


Mary Weneta and Steve Sheehan

General Managers

Pat Parraguirre (24 years)

Steve Avemaria (25 years)

Number of Employees: 32

Number of Storefronts: 1