SIA Newsletter

Cole Sport | Park City, UT

Gary Cole opened the first Cole Sport store at the Park City Mountain Resort Center in October 1982; after eight years of instructing and supervising for the Park City Ski School and two years of involvement in resort center real estate expansion and sales. His motivation was based on building his own business around a sport and lifestyle that he loved and on filling a void, that was becoming apparent in the rapidly changing Park City market, for a high profile, fashion forward, customer service based ski shop. Over the following 14 years, they have expanded to four stores in the Park City/Deer Valley market. They have grown their business by following and expanding on their initial vision with the help and dedication of a large core management group (averaging over 15 years with the company) and by building numerous strong relationships with industry suppliers and sales representatives.