In 1972 Gary and Jana Cole moved from Seattle to Park City, Utah for one winter after graduate school. After a decade of working, playing, and becoming intertwined in the Park City community Cole Sport was born out of their passion for mountain living and it’s outdoor lifestyle. The original store was opened at the Park City Mountain Resort in October 1982. Over the following 14 years, the company expanded to four stores in the Park City and Deer Valley area.
Gary’s motivation was based on building his own business around a sport and lifestyle that he loved, while also filling the void of a high profile, fashion forward, customer service based ski shop. Cole Sport has become a fixture in the Park City area due to this initial vision, strong community involvement, and commitment to eco-friendly practices. Cole Sport remains a family owned business, with Gary, Jana, and their two sons actively involved. The greater family extends to the large, core management group that averages over 15 years with the company and shares the same enthusiasm, vision, and values that make Cole Sport unique.