2015 US Retailer of the Year


Cole Sport

Cole Sports

In 1972, after finishing graduate school in Washington, Gary and Jana Cole moved from Seattle to Park City, Utah with plans to spend a lone winter in the Wasatch Mountains. After a decade of working, playing, and becoming intertwined in the Park City community, Cole Sport was born out of the couple’s passion for mountain living and the outdoor lifestyle. The original Cole Sport opened at the Park City Mountain base area in October of 1982. Over the following 14 years, the company expanded to four stores in Park City and Deer Valley. Gary’s motivation was to build his own business around a sport and lifestyle that he loved, while also filling the void of a high profile, fashion forward, customer service based ski shop. Cole Sport has become a fixture in the Park City area due to this initial vision, strong community involvement, and commitment to eco-friendly practices. Cole Sport remains a family owned business, with Gary, Jana, and their two sons Jason and Adam actively involved. The greater family extends to a large, core management group that averages over 20 years with the company and our great employees that share the same enthusiasm, vision, and values that make Cole Sport unique.


“It is an honor to be selected as the Mountain Region Retailer of the Year. It gives us a great deal of pride to know that we are doing what we love and doing it well. This award also motivates us to improve in the years to come. It is an exciting time in Park City and all of the ski resorts across the Wasatch Mountain Range. We will continue to make changes to improve our business so that when our customers go home, they are already planning their next trip to Utah.” – Adam Cole


Cole Sport


1615 Park Ave.

Park City Utah 84060


PO Box 3509

Park City Utah 84060


(435) 649-4800