Craig graduated from the University of New Hampshire, in 1992, where he ski raced NCAA for four years. Upon graduation Craig was hired by Tecnica to cover California, Oregon and Washington as a promotional rep for two seasons.
After 9 more years in-house at Tecnica/Volkl, mostly as Director of Promotions, Craig replaced the late, great Arnie Sanders as Sales Rep in Northern California for Tecnica and Volkl products (2001).
Craig lives in Truckee, CA with his wife Kristi and three kids. Along with his partner Brian Barth, they represent Volkl and Marker. Kristi and Craig also both represent Dale of Norway and Helly Hansen.