The fall of 1989, Billy and Teeta Langlands, opened the Darkside, a small core snowboard shop in Killington, Vermont. The first Darkside Snowboard shop featured black walls , purple fixtures and a seven foot ceiling in the retail area. Today twenty five years later , Darkside has three locations in the Green Mountains of Vermont and is still the core snowboard shop on the East Coast.
I could could go on forever about the Why we are successful, the challenges of being a core retailer, what sets Darkside apart from other shops , why our venders would nominate and vote for us as “Retailer of the Year”. Let me just say that my wife and I love the lifestyle of the snowboard industry. We work every day with young creative people who have a passion for the sport of snowboarding. We try to treat our customers like we would want to be treated. We try to make the experience of shopping at Darkside a fun and memorable one.
And the best thing about working at the Darkside is we get to ride every day. “Today, WE Ride.”