SIA Newsletter

Drew Sivers – Toronto, ON

My life in the ski industry all began back in the fall of 1985, when back in high school, it was suggested by my parents that I go get a part-time job. Little did I know that almost 28 years later I’d still be deeply involved and still passionate about the industry I literally grew up in.

Throughout my senior year in high school, I spent every Thursday, Friday and Saturday’s at Sporting Life in Toronto fitting boots and honing my boot fitting skills. Boot Fitting was my passion and I developed a keen sense of what worked and how to make the customer happy.

After I graduated from high school, I moved to Whistler where I spent the season working at McConkey’s boot fitting and skiing as much as possible.

One season inevitably turned into two. It was then off to the University of Queens in Kingston, Ontario where I ended up working part time at a great ski shop named Sepps. It was there that I had the distinct pleasure of working with Mike Howard, the current owner and master boot fitter.

After my time in Kingston, I ended up back in Toronto looking for work in an increasingly tough job market. In 1992, I ended up managing the Alpine Ski Department at Sporting Life for the next two years and eventually managing the Hard Goods Division for the next six years. I also spent close to two and a half years working in the buying department were I had the distinct pleasure of working with one of the best buying teams in the industry.

It was 2001 when I was approached by Salomon Canada to join their team in managing the Alpine and Nordic business in southern Ontario.

In 2001, I began work as in-house sales and marketing, territory manager for the Salomon Brand. From 2004 to 2007, I was the regional sales manager for Ontario. In 2007, after Amer Sports bought Salomon from adidas, I was offered an Agents Contract with the Brand and began my own agency, Push Sales.

Over the past twelve years with the Salomon Brand, I’ve had the distinct pleasure of working with some of the finest people on the supplier side of the industry. Through some fairly significant and challenging times, the brand persevered and has become one of the most relevant mountain sports brands in the industry today. Thank you, Mr. Marcoux, for all of your support over the years.

Today, after four very successful years, Push Sales Agency specializes and focuses on driving sales through professional consulting, innovative products and top level customer service.  Our goal is to marry respective and complimentary lines to further Push Sales and drive business through our existing customer base. Push Sales will continue to expand where and when it makes the most sense.

I’d like thank everyone who has helped me along the way!

Lines representing: Salomon Alpine and Nordic


I’m truly honoured to be named Rep of the Year and feel very fortunate to be able to still, after all these years be involved in an industry that I’m very passionate about.