2010 US Retailer Of The Year


East Coast Alpine | Danvers, MA
Award New England

East Coast Alpine is owned and operated by John Sullivan. He and his team are committed to providing top-of-the-line products and expert service to families of skiers, snowboarders, and bikers on Massachusetts’ North Shore, Cape Ann, and Greater Boston areas. East Coast Alpine is a team of ski and snowboard service professionals that families come back to see every season.

John entered the snow sports industry in 1986, working in a busy New Hampshire ski shop. In 1994, he took his interests west, attending college 20 miles outside Crested Butte, CO, where he received his BA in Marketing. In 2002, he opened Ski Shop North, in Danvers, MA with a partner. In 2009, he bought out his partner and opened a second location, signing a long-term lease and completely renovating the 10,000 square foot space, installing state-of-the-art tuning and torque testing machines, projection screens, and a massive 100-foot ski and snowboard wall.

In October 2010, East Coast Alpine opened its third location at 860 Commonwealth Avenue in downtown Boston. Again, John raised the bar, creating a truly modern snowsports shop, with 16,000 square feet of the best gear available. This location highlights ‘concept stores’ by Under Armour and The North Face, stores within a store that truly highlights the vendor’s full lines, and look fantastic to the customer.

“It is the support of the vendors and thier representatives that has provided us the opportunity to grow in the Boston area”, says John.