SIA Newsletter

Guy Pellerin

I started working in the sporting goods agency in July of 1995, following my university studies. While attending University of Moncton, I worked at a local sporting goods store. During that time, I had the privilege of getting to know Randy Canning from Team Canning Sales Agency. Randy Canning gave me my first opportunity in this great industry; I worked for Team Canning Sales Agency from 1995-2009 as a sales agent for Atlantic Canada. I had the opportunity to work with some great people over the years with Team Canning Sales while gaining valuable experience in the industry. I would like to thank Randy Canning for giving me this great opportunity.

In January 2010, I opened Pellerin Sport Marketing which had been in the works for a couple of years and appreciate everyone’s support in the transition, especially Randy Canning. Having started on my own earlier this year, it has been a great opportunity. I added a couple of new business partners; Arcteryx and Fisher/Swix. This enabled me to add Christian Boudreau to the agency in July of this year. We currently represent Lanctot (Fisher, Swix, Louiville Slugger & DR hockey), Arcteryx, Uvex Toko Canada, Hot Chilly’s, Asics, Giant Bicycle and Shimano.

This is a great honor given by the local dealers, Pellerin Sport Marketing strives to provide the best service possible to all his business partners, I would like to thank all the dealers in Atlantic Canada for the support over the years and look forward to working with all of you in the future!