SIA Newsletter

Guy Pellerin – Moncton, NB

I started in the sporting goods industry in 1995  while studying at the University of Moncton and working part time at a local sporting goods store. This is where I first met Randy Canning of Team Canning Sales Agency. Once I completed my bachelor’s degree in physical education, Randy Canning was looking for a sales person. I owe a lot to Randy Canning for the opportunity he gave me. I worked with Team Canning Sales until 2008. It was great and valuable experience. In 2008, I moved on and started Pellerin Sport Marketing. Now there are two sales representatives at the agency Christian Boudreau joined me in 2009 after several years in the pharmaceutical industry. We cover the wonderful and beautiful region of Atlantic Canada. We have the privilege  of working with several great partners. The current companies we represent are Asics, Giant Bicycle, Arcteryx, Lanctot (Fischer, Swix, DR Hockey and Louisville Slugger), GV Snowshoes and Uvex Toko Canada.

It is a great honour having been selected Rep of the year by the local dealers. I owe everything to the business partners we deal with every single day. Without them we would not be here today. Thank you all. The industry has been very good to me over the years. It has given me the opportunity to meet some great people and grow as a person, I look forward to many more enjoyable years.