SIA Newsletter

Ivar Dahl

Eighteen years ago under bright blue skies and working a section of the U.S. National Alpine Championships in Park City, UT I interviewed with Tecnica/Volkl Director of Promotions Dan McKenna for the position of New England Regional Promotions Assistant (RPA).  Being a NH boy and getting tired of all that sun and snow I quickly jumped at the chance to move back East

Working in a variety of capacities at Tecnica and learning the trade via the likes of John Stahler, Mike Noonan, Greg Grip, Sam Cook, Andrew Shaw, Scott Heald, and countless other Tecncia Group family members the transition to an independent representative was fairly seamless.  Being “in-house” at Tecnica I was fortunate enough to meet and work with many of New England’s specialty retailers via race days, pre season sales, product launches, and trade fairs.  It’s been the perfect storm of having great mentors to learn from coupled with a fantastic base of retailers who have become both business partners and friends.

More recently my business partner Dan Mitchell and I have added lines to our Coldfront Sales Group anchored by Tecnica and Blizzard.  Premium sport and fashions brands such as Powderhorn apparel and Shred/Slytech have joined our quiver as has the accessory line Faststrap.


Being named Rep of the year is quite the honor.  Having a career in an industry I love, family and friends to enjoy it with, and the freedom to run my own business is what makes this my dream job.