SIA Newsletter

Jeff Braun

Lines represented: Nordica, The Soze Group

After growing up in the Colorado and completing college at Montana State University in Bozeman, I decided to move to Vail, with two very important goals: skiing as much as possible while finding a career that would allow me to live in the mountains and enjoy the mountain lifestyle. The ski industry seemed like a perfect fit and shortly after arriving in Vail, I was offered an opportunity to work for Rossignol, running their on-mountain test center facility. This was a great “foot in the door” position _ enabling me to learn the ski industry from various perspectives. After three years with Rossignol, I was offered a position with Nordica as a Promotion/Tech Representative. From there, I quickly moved up to a Sales Associate and then to the Colorado Sales Rep position. Thirteen years later, I still proudly represent Nordica products in the Colorado territory.

I’ve really enjoyed learning the ski industry from multiple positions on my way to becoming a sales representative.

Over the years, I have had the opportunity to work with some of the most amazing people on all different levels in the ski industry, and to do some extraordinary, really fun things, all while “working.” I feel very fortunate to have such a rewarding and enjoyable career and look forward to many more years in the industry!

I am honored to receive the Rockies Rep of the Year Award from SIA. I would like to say thank you to everyone on the Nordica Team and to my associate, Zach Littlepage, for making me better at my job! I would also like to thank my retail partners for all their support over the years!!


Jeff lives in Eagle, Colorado (fully enjoying the mountain lifestyle!) with his wife, Christine and their two daughters, Zoe and Cleo.