2007 US Retailer of the Year


Joe’s Ski Shop | St. Paul, MN
Award North Central

Joe Rauscher’s father, Joe, owned a sporting goods store that sold fishing and hunting goods however, the winter business was very slow. Joe’s parents tried skiing at a local ski area and fell in love with it. Northland Ski Company in Saint Paul was the only Manufacturer that would sell to a store that only sold fishing and hunting sports.
That was in 1962, they have come a long way with one main philosophy that Joe’s dad always told to, “Take care of the customers and they will take care of you.” This is the best business in the world, we’re selling FUN.