SIA Newsletter

Joe’s Ski Shop* | St. Paul, MN

Joe Rauscher’s father, Joe, owned a sporting goods store that sold fishing and hunting goods however, the winter business was very slow. Joe’s parents tried skiing at a local ski area and fell in love with it.

Northland Ski Company in Saint Paul was the only manufacturer that would sell to a store that only sold fishing and hunting sports. That was in 1962 and they have come a long way with one main philosophy that Joe’s dad always told; “Take care of the customers and they will take care of you.” “This is the best business in the world, we’re selling fun!”
*also won 2007.08 SIA US SnowSports Retailer of the Year.
Joe's Ski Shop