SIA Newsletter

**John Kerkhof (Nordica USA) and Karen Kerkhof (Orage/ Level Gloves)

John Kerkhof is an Independent Sales Representative in the Great Lakes Region, who is partnered with his wife Karen, with a focus towards the Winter Sports sector. John fell in love with winter, and skiing as a boy growing up in Northern Michigan and followed this passion into his professional life. He started out in the retail side of the business as a “waxer” in the back shop of a resort store, and finished with becoming the Manager and Buyer for another local ski shop, which gives him a key insight into the needs of his dealers. From there, the allure of becoming a Rep beckoned and John signed on as a Tech Rep for Nordica USA; and the rest is history as the saying goes. The one principal he strives to maintain in his business is a “win-win” strategy for his Clients and Vendors alike which has afforded him many successes over his career. Today John continues to love winter, and skiing while spending time with his family on the same slopes he learned to ski on.

Karen Kerkhof has a passion for life and a love of skiing that is fostered through being on the hill with her family and friends. She began her career in the ski industry on the retail side, working as a softgoods buyer for ten years in a specialty shop. Karen then embarked on a different role on the other side of the table. She joined her husband John as a sales representative, with a focus on apparel and accessories. Together they have worked many a sale, show, and demo with lots of laughs shared. She feels blessed to work not only with her husband, but also to work with great companies, and a network of outstanding dealers. Building personal relationships with shop owners, buyers, and their staff has always been a rewarding experience for her. Most recently Karen and John have expanded their agency with the addition of her sister, and have transitioned into a four season business.

 John & Karen Kerkhof