SIA Newsletter

Kent Fried

I grew up around the ski industry. My Aunt and Uncle started Nazareth Sporting Goods in Nazareth, PA. From the time I was very young, I was around their shop and competed in freestyle skiing for a number of years. I also served on the USSA Eastern Freestyle Completion Committee as the athlete representative during the time I competed.

After spending many years in the automotive industry and assisting several reps in the Mid-Atlantic region as part time help, I realized that the snow sports industry is where I belonged. In 2002, I was hired by Ovo Helmets as the sales rep for the Mid-Atlantic region and remained with them until they closed. At that time I was hired to work with the Dynamic division of Atomic.

Currently, I represent all of the Atomic brands including Alpine, Nordic and Snowboard and have added a well rounded group of products to accompany the Atomic brand. These brands include Hestra, Sun Valley Ski tools, Carrera and Lorpen.

I really feel blessed to have the opportunity to work in the snow sports industry.

Kent is married to Sherri and has two step children, Mathew and Shaina, all who are avid skiers.

*Kent was also the 2007 SIA SnowSports US Regional Rep of the Year winner in the Atlantic region.