SIA Newsletter

Kent Fried

So when asked how I got started in the business, what can I say but……Once upon a time etc……Well for me it goes like this:

With the support of my family Sherri, Matt and Shaina, I was able leave the comfort of what was my “career” at the time to look towards my desired path in the snow sports industry.  I accepted a position with a small but growing company, Ovo Helmets in 2002 as the sales rep for the Mid-Atlantic region. During my tenure at Ovo I was hired to work with the Dynamic division of Atomic and my association with the Amer Company was formed. I now represent the Atomic brand as well as Hestra Gloves, Descente Apparel, Sun Valley Ski Tools and Lorpen Socks.  I feel very blessed to have the opportunity to work in the Snow Sports Industry and with these brands, since I believe that your brands can either elevate or deflate your effectiveness on a daily basis.

This season, as a way of adapting to the ever changing market needs and the challenges they represent, I added Val Kechian as my associate.  As our business changes I have found it necessary to continuously review my actions and processes to get the desired results.

The friendships that I have developed throughout the sport mean a great deal to me and I believe are biggest part of my success. It’s the people that make this sport what it is. Winning this award is such an honor for me since I work in an area where I believe my peers are of the highest quality.    My heartfelt thanks to everyone who voted for me.

I am so very grateful!