SIA Newsletter

Mike Walker

Growing up the son of a Ski Patrol dad at Stevens Pass and Crystal Mountain launched my lifelong passion for all things snow related. I got my start in this industry at the early age of 14, working local ski sales for the LeRoy Kingland Company/Sports Unlimited selling Head Skis, Tyrolia Bindings and Raichle Ski Boots. I was fortunate to be exposed to and taught that what matters most in this business was integrity, passion and setting high and realistic expectations, and following it all up with results. At 19 I hit the road with just a sample of one sunglass and the rest is history.

Remaining an active participant in skiing, snowboarding and cycling has been instrumental in staying in touch with what makes this career so rewardingthe act of doing what you love for a living!

I formed our group, RecWare Northwest, four years ago with the goal of building the type of Sales Agency I grew up in. As a whole, we focus on servicing our customers at the highest level possible. Without my team in place, an honor such as this and achieving our goals would not be obtainable.

I currently represent Giro Snow Goggles and Helmets, Under Armour Mountain Products, Easton Bell Sports Cycling, LOOK Cycle USA and Bamboo Bottle. Maintaining a diverse product mix allows us to remain on the road more often and in touch with our dealer base 12 months a year. Our customers are our livelihood and I could not have lasted this long without the relationships I have with them.

A massive amount of gratitude goes out to those dealers that voted for me and my team at RecWare Northwest. Without all of you, this would not have been possible!

Mike currently lives in Woodinville, WA with his wife Joy and his two children, Cameron 7 and Alina 5.