SIA Newsletter

Nicolas Rochon – Quebec

After travelling several years to live my passion in windsurf and surfing, I started as a rep in 1997 when Guy Mongrain gave me the opportunity to take over Hot and Hammer snowboards. This was the best thing that could happen to me. I was able to work in an industry that I love and use experiences gained working in snowboard and surf shop here and abroad. In the beginning, I worked for lots of emerging brands and fought my way to grow sales and brand awareness into stores. I’m very thankful to all the people that supported and helped me grow my business at the level it is today. I now have the chance to work with some of the most passionate retailers and true brands of the industry such as Vans, Rome Snowboards, Neff, Airblaster, Pro-Tec, Insight and Xcel. I feel very privilege to work with people that truly believe in our sport and love what they are doing. This makes a huge difference in my work everyday.


It is a great honor to know that people appreciate the work of my sales team and me. Thank you all for your support over the years. I give special thanks to all the people that work at my side in the agency all those years you truly contributed to where I am today.