2009 US Retailer of the Year


Pedigree Ski Shop | White Plains, NY
Award Mid-Atlantic

Pedigree Ski Shop is a full-service ski and sport retail business that is family-owned and operated consisting of three Pedigree Ski Shops and one specialty snowboard and skateboard shop (44 Board). The Pedigree stores are located in Westchester County in New York and Fairfield County in Connecticut. The company also operates a web-based retail sales business at

Pedigree begins its 47th holiday season with both joy and sadness. In May of 2009, the Pedigree Family lost its patriarch, John Fuerst, the man who was our friend and founder. The Pedigree Family is honored and grateful to receive SIA’s 2009 US Regional Retailer of the Year Award for the Mid-Atlantic region. It’s a fitting and timely tribute to our founder who dedicated his life’s work to the ski industry and the sport he loved.

The Pedigree Family encompasses five decades of family, friends, employees, and customers that have made Pedigree one of the most successful retail ski companies in the industry today. John and his wife, Jay, started the company in 1962 and with foresight, hard work, and determination, succeeded in creating a retailing experience that is second to none. Pedigree continues to provide its customers with an atmosphere that is as warm and inviting as a Vermont Ski chalet, but also contains the finest clothing and equipment from all parts of the world. Pedigree offers a wide array of products that can accommodate customers of all skill levels and purchase price points.

The Pedigree Family’s intense focus on providing the most diverse and best quality products is only eclipsed by their emphatic dedication to providing exceptional customer service. Superb customer service is the backbone of Pedigree’s accomplishments and the reason it has achieved unparalleled success year after year. This success is the direct result of Pedigree’s loyal and highly-skilled employee base, many who have been with the company for over 30 years.

Three generations of the Fuerst family presently work at Pedigree, continuing the traditions set out by its founder. The company is run by Michael and Thomas Fuerst who have combined industry experience of over 60 years.

It has been a long journey since John and Jay started the company in a one-room storefront to the company that we are so proud of today. As the company prepares for the challenges facing it over the many decades ahead, it is important to remember the legacy left by Pedigree’s founder; Learn from yesterday, live for today, and dream about tomorrow. Treat everyone with kindness and respect, work hard at what you love, and anything is possible. Always love your family and friends because they are a precious gift. Be gracious, generous, and humble when you achieve success and you will earn the respect and admiration of all whose lives you touch. And most importantly, THINK SNOW!