SIA Newsletter

Pierce Skate & Ski

Pierce Skate & Ski is a family owned and operated shop located in Bloomington Minnesota. The business was founded in Minneapolis by Walter Pierce in 1936 with the focus on ice skates.  In 1965 John & Barbara Pierce expanded into ski equipment and clothing as a function of their love and enjoyment of the sport.  On December 21st 1974 the business burned to the ground and was a total loss. In 1975 the business relocated to Bloomington where it has resided ever since.  In 1980 Bart Pierce joined the business on a full-time basis.  Pierce is currently owned and operated by Bart & Terri Pierce and now Tyler Pierce representing the 4th generation.

Core components of our business & success:

The core focus of our business has been a long standing and passionate commitment to alpine racing for over 30 years.  Kristina Koznick, Tasha Nelson, Martina Sailer, Kaylin Richardson, Lindsey Vonn, Sterling Grant, Michael Ankeny, Matt Strand and Paula Moltzan were Pierce customers before they were U.S. Ski Team members.  Since 1996 every Minnesota men’s state slalom champion and 15 of 19 Minnesota women’s state slalom champions have been Pierce customers.  We are also committed to independently field testing virtually all of the equipment we sell.  For the past 17 years Pierce staff has facilitated independent race product testing every June at Mt. Hood.  For the past 5 years we have closed our shop for a week in April and our entire staff heads west to Grand Targhee Resort in Wyoming to conduct independent all-mountain and pure-mountain ski testing.  We even close our store early on Sundays in January & February so that our staff can get out to Buck Hill for our weekly Ski Challenge race league on Sunday nights.  We are also extremely fortunate to be dealing with an incredibly engaged and loyal customer base that extends well beyond our immediate market.  

“While there are officially 3 Pierce’s working at the shop our extended family numbers 28 more key individuals who all contribute on a weekly basis to our collective goal of providing our customers the finest in equipment, clothing and service through our own active participation in and passion for the sports that we sell”.