Porters started selling winter equipment the same year the Olympics came to Squaw Valley in 1960. In 1982, Porters added snowboards _ making it one of the oldest dealers in the country.
49 years later, it now has three main stores on the North Shore, 1 outlet store and a rapidly growing website, porterstahoe.com. Porters is still majority owned by the Chapman family and run by CEO John Chapman.
**also won 2006.07 and 2007.08