SIA Newsletter

Rick Cherashore

I was born in Philadelphia Pa May 30, 1956. I graduated from Middlebury College with a BA in Economics in 1978. I have worked in the ski industry in many capacities since 1979, with long stints with McB Sports, K2, Raichle, Fischer, Blizzard, and continuing with Dalbello, Elan, Leki, Transpack, Hotronic, Boot Doc and Screamer Hats. My first job in the ski industry was at the Mogul Ski Shop in downtown Philadelphia during high school.

It’s gratifying to know that all the hard work over the years has been recognized. In many ways I have the best job in the world. I get to ski on new equipment every year. I still get excited about getting new demos skis and testing them out. I love getting out on the hill and skiing with dealers. I wish we had time to do more of that.

Rick Cherashore

218 Baywood Rd

West Chester Pa 19382