SIA Newsletter

Rob Howland (K2 Snowboarding/ Morrow Snowboards/ Betty Rides Apparel)

After a 7 year corporate career in Sales/Marketing after college, Rob realized the suit/tie gig was just not for him. He took a 3 year sabbatical (early mid-life crisis?), and travelled the world, sailed the Caribbean, lived in Squaw Valley, and re-defined his goals. In 1994 he made his 1st trip to SIA, and acquired 3 lines quickly (Hooger Snowboards, Boarder Patrol Outerwear, Voo Dew Balance Boards) and was in the industry. After 2 years, the Senior Rep for K2 in the Northwest offered him a partnership in 1996. Rob has worked for K2 Snowboarding ever since (12 years) in multiple territories; 1996-1999 Northwest, 2000-2003 Intermountain, 2004-present Rockies. Rob’s current lines include K2 Snowboarding, Morrow Snowboards & Betty Rides Apparel.

“A quick shout out & thanks to all the peeps at K2 (past & present), John Logic/SnowConn, D2, J3PO, and way too many others to mention!!! PEACE-n-POW..”

Rob Howland