SIA Newsletter

Ron Warren

Lines: Lange/Dynastar/Look/Northwave/Mervin

I got started in the business after coaching for a number of years in the Canadian regional system and then ultimately with the Canadian Ski Team. In 1996 I took a job with Benetton Sportsystem in Montreal which was Nordica Kastle and Marker. I ran the race program and helped with the product management for 3yrs then I took on the Race Director Role for North America after that Benetton went through some changes and in 1998 I moved to become the Brand Manager for the newly created Canadian subsidiary, Marker Tecnica and Volkl. In 2000 I moved back to Toronto and took over the sales territory for Marker Tecnica and Volkl. I started an agency focused on winter sports with a focus on the retailer and a goal to always help the retailer and the companies I represented make money. When Volkl and Marker went through their changes and were purchased by K2 my friends at Nordica approached me and back to Nordica I went. At Nordica the agency became more diversified we worked more diligently on the snowboard end of things as well as various clothing and accessory lines. In the past 2 seasons I followed a good friend to Dynastar and Lange and have been very fortunate to work with Northwave Drake Lib Gnu Roxy Snow Thermic Conformable Hestra and Komperdell. Lots of brands to fill my winters and it could not have happened without great support from my on hill staff and the retailers and companies I have worked with.

Mike Carey & Ron Warren