SIA Newsletter

Scott Ladwig (686 Technical Apparel/ Stepchild Snowboards/ Alphanumeric Clothing/ Airblaster/ Bluebird Wax and Elm Company Headwear)

At the age of 25, Scott Ladwig possesses industry knowledge and experience far beyond his years. At half the age of some reps and younger than most techs in his region, Ladwig brings a fresh outlook and approach to doing snowboard business. Starting early on at only 17, Ladwig quickly worked his way up the retail ladder, covering everything from tuning to buying in some of the Midwest’s largest shops. Stepchild Snowboards, Airblaster and Elm Company Headwear were the first 3 brands that believed in the young rep from Wisconsin. Ladwig was the first sales agent in the United States for all 3 brands. Scott Ladwig created The Empire Collective to fill a void in the midwestern snowboard industry.

Over 5 seasons later and with plenty of additions such as 686 Outerwear and Apparel, Bluebird Wax and Alphanumeric, the Empire Collective has only grown stronger. Ladwig now runs his operations out of Madison, Wisconsin with Corrie McNeil, the Empire’s accountant and women’s assistant. On top of premium service and sales, Ladwig and his Empire execute some of the wildest snowboard events, biggest contests and craziest parties the region has ever seen, creating a tremendous buzz around his brands. With a past team roster that includes Stepchild AM Joe Sexton, to events like the infamous Picnic In The Park, it’s no doubt The Empire Collective has proven effective by sticking to true snowboarding roots.

The Empire Collective connects the missing links between snowboard retailers, resorts, reps and manufactures. By obtaining the proper perception of the target consumer and staying active in the lifestyle, The Empire Collective supplies a supreme grade of product and service to the action sports industry.

The Empire’s mission says it all. Progressive by passion. Effective by action.

“I want to first thank all of my retail business partners that have backed and supported the brands I represent. Without these specialty retailers this industry would be dead. I can’t forget all the haters, the reps that laughed at me, and the guys that blew me off. Their ignorance is pure motivation. Props to the retailers who understand my mission and actually “get it.” I am fortunate enough to work with some of the best in the industry!”

Scott Ladwig