SIA Newsletter

Sunshine and Ski – Regina, SK

I was a15 year old part time employee at a local general sporting goods store.The store owners at that time decided to enter the winter sports business, it was 1976. I continued to work at this location along with teaching skiing at our local hill till 1979. In the Spring of 1980 I purchased the store which is still named SUNSHINE & SKI and moved it to its present day location. We are celebrating our 35th winter in the snow sport business. Our store retails Ski , Snow Board, Cross Country, and Snow Shoes. In the summer we retail wake,surf and long boards. In 1996 we opened a run, walk and fitness specialty area. Some of you also know that in the spring and summer months we have a division that sells high end Outdoor Furniture and Fire Pits.

I have always attributed our success to these four concepts,#1 “over the top” customer service,, #2 ” continue to be current and a user of all the products we offer in the store” #3 Surround my self with some of the best buyers and sellers in our industry” #4 Diversification LOL i.e. Outdoor Furniture We belong to a great buying Group “Sports Distributors of Canada” some may also know it as “Source for Sports”. With pricing and sharing of ideas the buying group has been priceless and I want to acknowledge all the group members and staff that have contributed to our success.

Our industry IS the best industry ,,,,,, where can you have,,, great friends,,, usually great customers,,, play hard,,, work hard,,, awesome innovation,,, and a play ground that includes being outdoors.

Thank you for this award and recognizing my staffs’ hard work.