SIA Newsletter

Tim Parker

I grew up in a small town in central Minnesota. It wasn’t until I attended college at the University of Minnesota Crookston, that I first discovered snowboarding. I instantly fell in love with the sport and from that time on I was focused on working in the winter sports industry. I moved to Minneapolis and started a part-time job at Hoigaard’s selling winter sports equipment. That opportunity turned into a full-time sales position in the ski/snowboard department where I also worked custom fitting ski boots.  Finally, I became the snowboard buyer for Hoigaard’s.

In 1994, I began working for Rossignol as an independent snowboard representative responsible for the Great Lakes Territory. In 2005, I formed an agency representing the Rossignol’s Alpine, Nordic, Snowboard, and Apparel collections, Montana Sport NA and most recently Giro Snow in the Western Great Lakes region.


Working in the winter sport industry has given me the opportunity of meeting and working with many great people – retailers, suppliers, and athletes. I am truly grateful for your friendship, counsel, and business. I would like to thank the retailers and suppliers for all their support. I’m very grateful and honored to receive this award!