2016 Doc DesRoches Award Winner:
About Atomic Skis: Atomic is based in Altenmarkt/Austria right in the heart of the Alps. Each new development can be tested on some of the world’s most challenging pistes – within a stone’s throw of the factory.
The secret to Atomic’s success lies in over 50 years of experience in skiing. The company dates back to 1955, when Alois Rohrmoser constructed the first skis. Atomic is now a technological market leader in terms of both its environmentally friendly production methods and its innovative products.
Atomic was honored by the U.S. Ski and Snowboard Association (USSA) and SnowSports Industries America (SIA) with the 2016 Doc DesRoches Award. The award was presented at the annual SIA Snow Show in Denver.
“Without Doc DesRoches, everything wouldn’t have started the way it did. I have deep respect for him, to have the mindset and forward thinking necessary to help make the U.S. Team successful. I’m so proud Atomic is a partner here with the US Ski Team and that we have won this award from SIA.”
Wolfgang Mayrhofer, CEO, Atomic
Reigning Olympic, World Cup, and world champion in slalom, Mikaela Shiffrin
Mike Jaquet (Chief Marketing Officer, US Ski and Snowboard Team), Nick Sargent (SIA President), David Ingemie (SIA President Emeritus), Mikaela Shiffrin (Gold Medalist), Tiger Shaw (President and Chief Executive Officer, US Ski and Snowboard Team), Wolfgang Mayrhofer (General Manager, Atomic Austria)