SIA Newsletter


Backountry-Committee-3_111213Last week, the Backcountry Committee met in Denver, CO to develop specific efforts to educate the industry and consumers on backcountry-related access, benefits and risks.

Based on the day’s discussions, the Backcountry Committee decided to create a “Backcountry Code” to compliment the well-known “Skier’s Code, “ and to create comprehensive backcountry education materials for retailers and consumers using awareness organizations’ already well-established body of information. In addition, they decided to distribute backcountry information through to retailers to ensure they have adequate tools and background to educate consumers buying entry-level backcountry equipment, as well as to provide consumer-focused backcountry resources through

“The SIA Backcountry Committee had another productive meeting as we work toward growing the backcountry market and identifying opportunities for the brands and retailers in that space. It is an impressive group of individuals collaborating to advance something we strongly believe in both professionally and personally,” said Drew Saunders of Dynafit.

backcountry_comm_111213This is the third meeting of the Backcountry Committee, which was originally formed as a task force in 2012. Based on the committee’s previous suggestions, SIA published the Backcountry Retail Kit, created a curated view of backcountry for SIA Snow Show attendees, and hosts the Backcountry Experience – an area at the SIA Snow Show that uses educational seminars and panel discussions to examine consumer experiences and the state of the category.

“The SIA Backcountry Committee has been an amazing experience over the years,” commented Dean Cummings of H2O Guides. “I’m proud to be involved. I just can’t say enough about the importance of practical protocol and education. Education is really growing and SIA is playing a huge role in it.”

Click here for a full list of Backcountry Committee participants, and to read the press release about the meeting.