Archive for December, 2011

Where is the Snow?

Friday, December 16th, 2011

December 16, 2011

By: Kelly Davis
SIA Director of Research

Seriously, where is the snow?  It’s mid-December and those of us east of the Mississippi are waiting impatiently for the weather to turn.  I have been wearing my pajamas inside-out, juggling acorns from David’s backyard, and doing snow dances daily but nothing seems to be working.  My local resort is asking “where is winter?” on their website as they announced that they had to cancel opening day plans this weekend because it hasn’t even stayed cold enough to make snow.  La Niña promised us another epic winter and I’m starting to feel a bit duped, but January is right around the corner and this winter might be worth the wait.

Last season a phenomenon known as “The Greenland Block” set itself up early and provided most of the U.S. with bone chilling cold and plenty of early season snow.  The Greenland Block is a very strong area of high pressure located over the country of Greenland.  The block does what you may think it does – it creates an atmospheric traffic jam that traps arctic air over Canada and much of the continental U.S. and prevents it from moving east.  So far this season, the Greenland Block” is non-existent leaving us with nothing more than short-lived cold spells for the remainder of December.  January could be a completely different story.

One of the many things I love about studying the weather is that nothing is certain and patterns can change in an instant.  The long term forecast for January through March is still chock full of snow for everyone.  La Niña will be with us all winter and snow will fall on the frustrated back east soon enough.  In the meantime, it doesn’t hurt to wear your pajamas inside out, or to do a snow dance too and bring some much needed, much appreciated snowfall to the deprived.

If you love weather, stay tuned for another blog post about my favorite weather variable for the west coast known as “The Pineapple Express.”

SIA’s Nordic Demo Gathers Top Brands, Retailers at Devil’s Thumb Ranch

Friday, December 16th, 2011

WASHINGTON, DC (December 16, 2011) – On January 30-31, SIA’s Nordic Demo will play host to retailers from across the globe at Devil’s Thumb Ranch for the Nordic- portion of the On-Snow Demo/Ski-Ride Fest following the 2012 Snow Show in Denver, Colorado (Jan 26-29). This year’s Nordic Demo was created specifically for the Nordic community, giving retailers the chance to demo and compare the latest in skate, cross-country and touring technology on the 100km beautifully groomed trails at Devil’s Thumb.

“As a retailer, the Nordic Demo is a critical event for making the best decisions on specific brands and models to carry for your customers,” commented Reese Brown, SIA Nordic Director. “Retailers will get to try out the product as well as ski and socialize with key principals from all the manufacturing companies,” added Brown.

SIA Nordic Demo from SnowSports Industries America on Vimeo.

This year’s Nordic Demo will feature more equipment, brands, models and sizes than any other demo in the country. During the two-day Nordic Demo, retailers can also attend seminars and events to network and share ideas with like-minded retailers from around the country.

“SIA stands out as the best Nordic Demo for the industry we have ever attended.  The dealers who attend assure us that this is an invaluable event for determining their buying decisions for the coming year,” said Rick Halling, National Product Manager, Atomic.

Current list of Nordic Demo exhibitors:
Alpina Sports, Atomic Nordic, Atlas Snowshoes, Fischer Sports, Madshus, Rossignol Nordic, Salomon Nordic and Swix Sport USA.

“We’re bringing state of the art ski and boot technology for testing – retailers won’t want to miss out,” said Steve Kvinlaug from Alpina Sports.

To register for the SIA Snow Show or Nordic Demo, go-to: siasnowshow.com/Registration. For more information on the Nordic Demo, please visit siasnowshow.com/NordicDemo or contact Reese Brown at RBrown@snowports.org

World Longest Snow Rail In A Refrigerator

Thursday, December 15th, 2011

December 15, 2011
By: The editors of Boardistan

UK snowboarder Calum Paton has 50-50′d for 255.9 feet on a special rail built in a proped up refrigerator the Sno!Zone Milton Keynes. And for the he was awarded a Guinness Book of World Record for the “longest rail ever ridden on a snowboard.” The sad news is he didn’t make it to the end of the rail. For all the details (and a four-times too long video), follow the jump.


More Snowboarding Videos

LONDON, UK – British snowboarder Calum Paton has set a new world record for the longest rail ever ridden on a snowboard, riding a frankly ridiculous 78 metres down a specially-built rail to smash the previous world-best by more than 10 metres!

The achievement, watched and adjudicated by official observers from the Guinness Book of World Records, came during a Rail Jam session organised by Whitelines Snowboard Magazine, EA Sports’ snowboard game SSX and Sno!Zone. A specially-constructed 91.5 metre long rail had been installed in the Sno!Zone Milton Keynes Indoor Slope. Whitelines invited snowboarders from across the UK to try and break the previous record – an impressive 67.9 metre slide achieved on an indoor slope in Madrid by Alejandro Benito in 2009.

Calum’s record-breaking trick, a 50-50 came in the most dramatic of circumstances. The UK’s finest rail riders had been trying for about five hours, without getting very far. It was 11.30 at night, and it was looking unlikely that anyone would surpass Benito’s record. Then, in the final ten minutes of the session, just as the Guinness representatives were about to pack up and head home, Calum locked onto the rail and sailed past the previous marker and into the record books. He said: “I’m so stoked, I wasn’t expecting to do it at all! It feels so surreal that I actually hold a world record.”

Read More

Icelantic’s Winter On The Rocks – January 27, 2012

Monday, December 12th, 2011

First Winter Concert in Red Rocks’ History, Tickets On Sale December 10 at 10am

ATMOSPHERE
COMMON
Grieves + Budo and Get Cryphy

WHAT: Icelantic and AEG Live Rocky Mountains are teaming up to produce the first EVER winter concert at Red Rocks Amphitheatre in Morrison, Colorado. Held in conjunction with the SIA Snow Show (SnowSports Industries America’s largest and most comprehensive trade show) this landmark event celebrates winter in Colorado at one of the most iconic venues in the world.

WHERE: Red Rocks Amphitheatre,  18300 West Alameda Parkway Morrison, CO 80465 Map and directions.

WHEN: Friday, January 27, 2012 – Doors open at 6:30pm, Show time at 7:30pm

TICKETS: On sale Saturday, December 10 at 10am through Ticketmaster. To avoid a service charge, tickets will also be available at the Ogden Theatre box office during regular box office hours and one hour before any show. Tickets are $39.50.

ONLINE: icelanticswinterontherocks.com
First Winter Concert in Red Rocks’ History, Tickets On Sale December 10 at 10am

READ MORE…

Is America the New Austria?

Thursday, December 8th, 2011
As U.S. Skiers Win Races and Ink Deals, the Sport’s Royal Power Frets; ‘All the Kids Love Bode’

By MATTHEW FUTTERMAN

The Wall Street Journal

Something strange is happening up in the snow-crusted mountains of Europe and North America. A group of U.S. skiers is trying to execute a takeover of Austria’s national sport.

After hauling in two gold, three silver and three bronze medals in Vancouver last year, the U.S. Alpine ski team has continued to make the Austrians, the sport’s still-reigning superpower, look about as dangerous as two cups of spätzle.

American Ted Ligety won his second World Cup race of the season Tuesday, beating Austrian Marcel Hirscher in the giant slalom at Beaver Creek, Colo., by a hefty margin of 0.69 seconds. Wednesday, when three-time overall World Cup champion Lindsey Vonn races, she’ll be attempting to win her fourth straight Alpine event.

[VonnIllo] In a photo illustration, three-time overall World Cup champion Lindsey Vonn is depicted in a traditional dirndl. Vonn attempts to win her fourth straight Alpine race Wednesday.

The wins have moved the U.S. Ski and Snowboard Association considerably closer to a goal that, when first set in 1997, seemed like a fairy tale: to produce the best Alpine team in the world. “I don’t know that I ever expected us to be this good,” said Luke Bodensteiner, vice president for athletics at the USSA, who has been with the organization for 14 years.

“You train with them and compare times and if you’ve come out ahead you know you’re in good shape,” Mathias Berthold, coach of the Austrian men’s team said of the U.S. skiers. “They’re coming on strong.”

Last weekend at an event in Lake Louise, Alberta, Vonn raced as though the rest of the field had waxed its skis with peanut butter. Vonn, who recently announced she will divorce her husband and longtime coach, Thomas Vonn, skied as though she had not a care in the world, winning her downhill races by an absurd 1.95 seconds Friday and 1.68 seconds Saturday—the equivalent of about 40-50 meters. Then she took the Super G race Sunday by 0.19 seconds.

“The U.S. has always had Olympic champions but not skiers that have won consistently as they do now,” said Herbert Mandl, who coaches the Austrian women’s Alpine team. “They have made the big effort.”

Alexandra Meissnitzer, a former Austrian World Cup champion said Austrians now envy the less-rigid U.S. approach. “We see them as super-cool because they look like they’re having so much fun,” Meissnitzer said. “With the Americans, it comes from the heart.”

The U.S. has produced world class skiers before, but never has it produced so many skiers who consistently land on the podiums at World Cup events. There’s also a pipeline in place with a group of young skiers who are on the verge of breaking into the sport’s top tier in the coming years. “It becomes easier to reach a higher level when you already have a road map to get there,” said Ligety, who is the defending World Cup giant slalom champion.

It should be noted that the Austrian and the Swiss teams have a depth that the U.S. hasn’t been able to match—but that, too, seems to be changing.

You’ve likely heard of Vonn and Ligety, as well as three-time Olympic medalist Julia Mancuso and, of course, Bode Miller, the winner of 33 World Cup races. The U.S. team also now includes emerging talents like Nolan Kasper, 22, who became the first American since 1989 to win a title in the Europa Cup, ski racing’s second tier. Another American, 16-year-old Mikaela Shiffrin is already ranked higher than Vonn and Mancuso were at her age.

The evolution of the U.S. success—and the fading hegemony of Europe—is as much about culture as results. American skiers are becoming viewed, by many, as the marquee faces of the sport.

A promotional poster for the season’s opening event in Soelden, Austria, for instance, featured the mug of a single skier, Bode Miller. “All the kids love Bode—he’s a little different,” Berthold said of Miller, the sport’s risk-taking iconoclast.

In another surprise, the U.S team recently signed a sponsorship deal with the tourism bureau of the Otzal Valley in the heart of Austrian ski country. The multi-year deal, which according to USSA chief revenue and marketing officer Andrew Judelson includes a “significant cash component,” gives the team a winter home that includes housing, training facilities and easy access to top World Cup tour stops. Several top European consumer brands, most notably Audi, have signed as sponsors.

Investment in facilities is also helping move the sport’s center of gravity closer to the U.S.

Earlier this year, the top European skiers descended on Copper Mountain in Colorado, where the U.S. team recently opened a $4.3 million speed skiing training center. The facility offers the only slope of its caliber nearly guaranteed to have quality snow so early in the season.

Of course, the U.S. team has gotten plenty of help from the old empire. “They hired all our coaches,” Mandl said with a laugh. Indeed, Austrian Patrick Rimi, is U.S. skiing’s Alpine director. Austrian Alex Hoedlmoser is the women’s head coach. Austrian Roland Pfeifer is the women’s technical expert.

Money has helped, too. The USSA raised $60 million during the past decade to build its training center in Park City, Utah. Thanks to a 70-member board of trustees that includes some of the country’s wealthiest citizens, the organization has an endowment that has grown by about $10 million the past five years to nearly $40 million. Since 1997 the USSA has added about 17 full-time conditioning coaches, physiologists, nutritionists and psychologists, developed a training plan it shares with hundreds of junior clubs and started concentrating its spending on the top performers.

Mancuso said she feels the U.S. skiers are already the best in the world technically. “I feel like having five of the top 10 skiers in the world is definitely possible for this team,” she said. “It’s all confidence at this level, and sometimes with the European skiers they just have another gear that some of our skiers may not have yet.”

Ex-snowboard champ Kevin Pearce charting a new life since brain injury

Friday, December 2nd, 2011

By , Published: December 1

The Washington Post


For the past 23 months, Kevin Pearce’s life has been like one of those sixth-grade evolutionary charts, the one that starts with the ape on the left side and gradually progresses into the human on the right. He started out, after the accident, flat on his back. Eventually, he was able to sit up. Then he was able to stand on his feet, then walk, then run. Unlike the ape-to-human evolution, Pearce’s didn’t take several ages to complete. It only felt that way.

“It just feels like the never-ending journey,” he said.

On Pearce’s figurative chart, the panel on the far right, the one representing the pinnacle of his evolution, is still blank. When it’s done, it will show him standing on a snowboard. No halfpipes, no contests, no groundbreaking flips. Just strap into his board and take an easy cruise with some friends, the way he used to do when he first started.

“Soon,” the doctors tell him. But only then will the never-ending journey will be complete.

“The contests are cool and all,” Pearce, 24, said, “but now I almost feel like [the equivalent of] winning the contest for me is to get back on that board.”

His sense of time is one of the things that was robbed from Pearce after the accident, but he’s fully aware of the anniversary that approaches at the end of this month: On Dec. 31, 2009, in Park City, Utah, he struck his head on the side of the halfpipe while attempting a difficult trick called a double cork. Almost nothing about his life has been the same since.

At the time, Pearce was one of the top snowboarders in the country — a four-time Winter X Games medalist, a leading medal contender at the 2010 Vancouver Olympics. Instead, Pearce was still in the hospital when the Olympics came around, the victim of a traumatic brain injury that has dictated almost every aspect of his life since.

“I’ve pretty much hurt every other part of my body, and it’s all doing fine. I’ve broken plenty of bones — and they all come back,” he said. “But the brain comes back in a whole different way.”

Pearce was in Washington on Thursday to accept a Victory Award at a gala ceremony hosted by the National Rehabilitation Hospital, in recognition of his courage in overcoming his injury and his advocacy for brain-injury awareness.

Anyone meeting Pearce for the first time would never suspect the trauma he had been through. He looks and sounds like any 24-year-old from the snowboarding scene: sporting a mop of hair, a flannel shirt, utility pants and sneakers, and dropping the occasional “gnarly” and “mellow” into his unrushed but hardly slow speech.

“Have I changed much, Danielle?” he asked his publicist, Danielle Burch, who had joined him on the trip.

“You’re the same Kev as always,” Burch answered. “Maybe a little more lovey-dovey.”

At that, Pearce howled in laughter.

“I think that’s where I’m lucky, in that I’m the same person,” he said. “I feel like some people change after something like this. I really come across as the same person. I’m so lucky there. . . . Unless you hung out with me a lot [previously], you wouldn’t notice the issues. If you just have a conversation with me, you’d think I was totally fine.”

But he’s not totally fine, of course. His vision is still poor, although the surgery he had on his right eye a month ago has improved it greatly. The strong medicine he takes to prevent seizures makes him drowsy and necessitates afternoon naps most days. His short-term memory is sometimes faulty. And his sense of balance is still coming back. He doesn’t have to go through eight hours of rehab a day — eye exercises, physical therapy and cognitive drills — like he did in the months just after the accident. But he still does plenty.

Where Pearce is strongest in his battle against the injury is in his emotional state. When he speaks of his situation, there is not a trace of self-pity — only acknowledgment, and almost a boyish sense of wonder at the sudden lack of long-term direction in his life.

“I’m not like scared of saying that I’m brain-injured and I’ll always be brain-injured, and that’s just how it is,” he said. “. . . I’m trying to figure out my life pretty much. It’s pretty crazy. It was all kind of heading in this one direction, and everything was going so well. I was at the top of snowboarding. I was hanging with all my buddies. We were just living the best life, just living it up, and then it just kind of turned pretty quickly to the exact opposite of that.”

Pearce thinks about the future, of course. Just not very often and not very hard. Wisely, he isn’t looking too far ahead. He and some friends are gathering in Colorado this weekend to start shooting a pilot for a reality-TV show — about snowboarders, naturally — that they hope to get picked up. After spending seven months living with his parents in Vermont, he was able to move back into his own place in Southern California. He has dabbled in television commentary for snowboarding competitions, but he’s not ready to think about a career, or even a steady job.

“I’m not really in position to have a nine-to-five right now,” he said.

Whatever the future holds, it will not include competitive snowboarding.

“What I’ve heard from everybody is that if I hit my head again, it’s just game over. I’m done for. . . . And I don’t want to go through this again. It’s been such a struggle on me and such a struggle on my family, and such a burden for so many people to deal with. I don’t want to put that on them again.”

For now, it isn’t so bad being 24 years old, with few responsibilities outside of rehab, with plenty of friends and family to lean on, and with some money coming in from the several sponsors who stuck with him after the accident.

“The future is going to be mellow, and it’s a bummer that it has to be so mellow,” he said. “But I’m still young, and I’ve still got my whole life ahead of me. I’m not stressing it too hard yet.”

 

© The Washington Post Company

SIA Re-launches Snowlink.com for 2011/12 Season

Thursday, December 1st, 2011

SIA serves up fresh content for consumers on Snowlink.com

 

WASHINGTON, DC. (November 30, 2011) – Earlier today, SnowSports Industries America (SIA) officially re-launched their consumer website Snowlink.com loaded with fresh content for the 2011.12 season. A great source for all things SNOW, Snowlink.com gives snow sports enthusiasts and media the latest information on the season’s biggest fashion trends, break-through gear innovations, safety and instructional tips, plus easy-to-use locator tools for finding a retailer, resort or instructor anywhere in the country.

Once on Snowlink.com, consumers will find call-outs for various snow sports activities including skiing, snowboarding, snowshoeing, and cross-country including sections for freeski and a soon-to-be-added AT/backcountry area as well. The individual sections provide tips and content specific to that activity.

“Each year, we work with different aspects of the snow sports community to provide current and relevant content for Snowlink.com – always with the goal of creating a place for consumers to get excited and get ready for the season,” commented David Ingemie, President of SIA.

Consumers will find new content devoted to all ages and abilities including the Silver Skier/Shredder section and for the young and adventurous (or just young at heart) there’s the Freeskiing section, developed by FREESKIER magazine. Anyone considering buying new equipment this season should definitely read through the rocker technology articles and the Buying Guides (ski, snowboard, cross country) from industry magazines – great information on the latest snowboards and skis.

Looking to improve your game? Be sure to click on the instructional videos from the pros at Professional Ski Instructors of America (PSIA) and American Association of Snowboard Instructors (AASI). National Ski Patrol (NSP) offers up safety and tuning tips that will improve anyone’s on-hill experience.  Nothing can really compare to working with a trained instructor and Snowlink.com has a comprehensive list of instructors for the entire country.

Want to know what everyone will be wearing this season? The site’s Gear & Styles on the Snow has several buying guides to peruse plus an insider’s view of the newest gear arriving in shops right now with trend video from The Ski Channel. To find that perfect jacket, hat or goggles at your local retailer, Snowlink.com also has the easy-to-use retail/resort database.

Got kids? Find programs, trends and information getting kids on snow in the KidZone. And all ages of newbies or anyone curious about trying a new snow sport will find plenty of programs to get them started. Many are free or offered at a discount, go-to Snowlink.com for more details on the following consumer programs: Winter Trails Day, scheduled for January 7, 2012; Learn to Ski & Snowboard Month, January 2012; World Snowboard Day, December 18, 2011. Also discover information for the Ski/Snowboard Clubs around the country giving linking up skiers and snowboarders.

Updated content will continue to be added throughout the season, so check back often. Set to launch early December is the Snowlink Facebook page keeping you in the know about snow sports, so spread the word to “Like” everything snow!
 

Retailers can also connect with their customers through the site by posting a Snowlink.com banner on their own websites, available to download at: snowlink.com/snowlinkbannerads.aspx.

How To Make The Most Out Of Your Trade Show Booth

Thursday, December 1st, 2011

By
Transworld Business

Courtesy of Inc.com

Inc.com recently dropped a piece by Metal Mafia founder Vanessa Merit Nornberg where she gave other retailers tips on how to make a trade show booth profitable.

Check out her tips and see if they can help your company in the near future.

Buy a booth you can afford (and then some).

The first mistake companies make is thinking that they have to go big or go home, often taking booth spaces that are far too expensive to make sense. Having a big booth may intimidate your competitors, but it does little to impress your sales prospects–and they are the reason you are there.  What customers want is a well-organized booth with all the products they came to see.  I have taken the same 10X10 booth at every show for the last seven years. It’s enough for us to display all our major product lines, and the break-even point is far easier to reach for us than it must be for companies with giant booths and a huge staff to man them.

Strategically organize your booth.

The second problem is how companies arrange their booths.  The typical set-up of a booth is a table at the front, providing a place to make literature easily available to passing prospects.  Note the choice of words here: “passing prospects”.  A table at the front creates a barrier to customers, and the best you can get with it is a prospect that passes you by.  When I set up my booth, all literature goes at the back of the table, and the table is turned perpendicular rather than parallel to the aisle, drawing customers into the booth, rather than repelling them.  I want them to look at my product first, then take the time to ask questions about it, and finally, once they have connected with my sales reps, to have access to the catalogues they can take with them to remember the connection they have made.

Don’t get me started about chairs.

I allow one chair in our booth—with the strict rule that it is for customers only. Sales reps who are sitting down look low-energy and their lack of enthusiasm translates directly to how their products are perceived by potential customers. Successful reps know every prospect passing by is a potential customer, and they‘re at the edge of the booth, working the aisle to convert prospects to customers.

Eliminate distractions.

Don’t allow technology in the booth. I know, I am ‘the Antichrist’.  But think about it this way. First came the scanner—that awful device that would save you from having to collect business cards and enter data manually when you returned to the office.  It eradicated the paperwork but it also eliminated the handshake.  Now, instead of putting the emphasis on making contact with prospective customers at shows, companies spend thousands of dollars to have their sales reps wave an electronic wand over someone’s badge, hoping it will magically make them a sale later.  Get real.  Most business originating from a tradeshow is done at the tradeshow—whether in the form of an actual sale, or a connection made between the seller and the buyer, communicating valuable information. Buyers go to a show and take away with them both product information and people knowledge.  They remember the sales reps who spent time talking with them about what they were looking for—not the rep who wasted five minutes of their time trying to get their badge scanner to work.  As a business owner, I never spend money on a scanner.  I train my reps on how to get the information in a way that will make a sale, not a database entry.

Smart phones are not allowed.

Not for my sales team. They cannot check their email, talk to the home office, text their significant other, or anything else while on duty in my company’s booth. They are there for one purpose—to connect with our customers. Anything that takes away from that is a liability. Most companies do not make this a rule, and even encourage distracted behavior by emailing their employees while they are working the show, or requiring them to have their smart phones on site. Can you really think of a person you are less interested in stopping to talk to than someone who is engrossed in the inner world of his phone? I can’t.

Leave laptops at the hotel, too.

Most sales reps will use a laptop for a purpose other than demonstrating something useful to potential customers. Take for example the reps whose booths I skipped at an art show a few weeks ago.  They were playing solitaire! As I looked at them, clearly wanting information about their offerings, they missed the cue—busy playing hands on their screen.  I left their booth, and did not even take a business card.  If they were too busy with distractions to talk to me at a venue specifically geared towards selling,  I already know what their customer service and follow-up is going to look like.

Choose wisely. Who will staff your booth?

A lot of company managers look at tradeshows as a place to send the b-team, telling themselves that they really just need greeters to distribute catalogs.  If you think of a tradeshow as a place to “hand out information,” you are wasting your money and would be better off staying home and doing a mailing.  A tradeshow is a place to meet customers, to make a valuable connection with them, as well as to start—and, hopefully, complete—sales.  How many times have you stopped at a booth and attempted to ask questions about a product, only to be “helped” by someone who did not know the products well enough to give you an answer?  How many trade show contacts have told you they would have to get you additional information after the show when you had been ready to purchase right there in the booth?