Snowsports Industries America

February 2012 RetailTRAK Numbers Recap With Emily O’Hara

By: Emily O’Hara
Market Research Associate
SIA
April 23, 2012

As we near the end of a difficult season, there is not much we can say to brighten your spirits. The recent release of the February 2012 RetailTRAK™ numbers confirm how badly the lack of snow has negatively influences sales at retail.

Retail sales are down 12% in units and 4% in dollars, reaching a grand total of $3.2 B by the end of February. Equipment and accessories sales struggled the most, in all regions except the Northwest, where the snow kicked in a little later than usual. In fact, retail shows in the Western region finished the month up 1% to $657M, while the rest of the regions did not have such good luck, especially the Northeast, down 11%. Rentals at retail shops were down 30%, totally close to $3M, suggesting that skier and rider visits will be noticeably down for the season.

If you’re looking for more info on the February data, check out the full press release here, and be sure to keep an eye out next month for our season end data, covering the 2011/2012 season through March 31.

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