Snowsports Industries America

Picture That!

Ali LevyTips By Merchandising Guru Ali Levy, alijlevy@gmail.com

This photo was taken by my friend Ali, who has an affinity for surprising and inventive displays.  She snapped this beauty at an outdoor shop in Zurich, Switzerland and was kind enough to share it with me.

I’ve seen walls of fame in before – but this takes that concept to a whole new level…or two!   If you find yourself with some empty wall space, or struggling for a window display idea, why not take a cue from this store – you can ask employees and customers to share some of their favorite adventures or scour thrift shops for vintage postcards.  It’s a wonderful way to stop traffic and start a conversation about your last great ski trip!

Mickey Drexler

Also – on Thursday May 24th at 10:00 p.m. EST on CNBC will feature J.CREW AND THE MAN WHO DRESSED AMERICA – focusing on J.Crew CEO Mickey Drexler (in photo above) and how he turned the brand into a billion dollar success story by, amongst other things,  trusting his intuition and understanding what his customers want.

You can click on the following link for more information about the upcoming episode.  http://broadwayworld.com/admin/insidejcrew.cnbc.com

For more information about Ali and her company, contact her at alijlevy@gmail.com or visit her website, www.alijlevy.com.

Tags: , ,