Snowsports Industries America

DESIGN BRIEF: DESCENTE’S CHIEF DESIGNER: MAKIO OSHIMA

“I Design For People Who Love Skiing, Which Exactly Explains Who I Am.”

By: SIA
May 30, 2012

 

SIA recently caught up with Makio Oshima, chief designer at Descente to learn more about  what inspires him, Descente’s aesthetic, and about the 2012.13 collection.

DESCENTESIA: How did you get started as a designer?
MO: From early childhood, I used to like taking toys and clocks apart into small pieces to create a complete new thing. I made my decision at the age of 16 that I wanted to be a fashion designer. After graduating from high school, I went to fashion business school, and chose the company of DESCENTE at the age of 21.

SIA: Where do you get your inspiration when designing? Do you go on “inspiration trips”? Where?
MO: I get my inspiration mostly when I am on the ski slopes with my friends. Being outdoors with my friends is what stimulates my imagination the most. I design in Japan where I base myself, but when I go to foreign countries and experience the local culture or food, I am greatly inspired.

SIA: Describe the type of person you design for.
MO: In my mind, you have to wear Descente to really appreciate how good skiers can be. I design for people who love skiing, which exactly explains who I am.

SIA: Can you describe this “style” or what makes it unique?
MO: Because it is ski wear, it has to not only be functional, but also has to have a good appearance. Design, color and detail look best when in action on the piste.

Makio OshimaFinding small inconveniences and improving upon them, with uncompromising spirit to every small detail and a high degree of overall flexibility is what makes us unique.

SIA: How would you explain the Descente’s aesthetic?
MO: “Fast is beautiful” explains the aesthetic which has been Descente’s guiding principle for more than 35 years in the history of our brand.

SIA: Describe the type of person you design for.
MO: In my mind, you have to wear Descente to really appreciate how good skiers can be. I design for people who love skiing, which exactly explains who I am.

SIA: Can you describe this “style” or what makes it unique?
MO: Because it is ski wear, it has to not only be functional, but also has to have a good appearance. Design, color and detail look best when in action on the piste.

Finding small inconveniences and improving upon them, with uncompromising spirit to every small detail and a high degree of overall flexibility is what makes us unique.

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