SnowSports Blog » Nordic On-Snow Demo http://www.snowsports.org/blog Connect with SIA and the snow sports industry through updates, tweets, photo sets, videos, shared power point presentations and linking to other colleagues. Mon, 20 May 2013 18:42:35 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 SIA 2012 Snow Show Nordic, Snowshoe and Backcountry Preview http://www.snowsports.org/blog/index.php/2012/01/09/sia-2012-snow-show-nordic-snowshoe-and-backcountry-experience/ http://www.snowsports.org/blog/index.php/2012/01/09/sia-2012-snow-show-nordic-snowshoe-and-backcountry-experience/#comments Mon, 09 Jan 2012 14:28:24 +0000 admin http://www.snowsports.org/blog/?p=1365 From the SIA Snow Show floor in Denver, to the Nordic Demo taking place at Devil’s Thumb Ranch on Jan. 30-31 as part of the On-Snow Demo/Ski-Ride Fest, there’s plenty to be excited about this year, particularly in terms of growth across several key cross-country ski categories. According to SIA, 739,000 kids participated in cross-country [...]]]>

From the SIA Snow Show floor in Denver, to the Nordic Demo taking place at Devil’s Thumb Ranch on Jan. 30-31 as part of the On-Snow Demo/Ski-Ride Fest, there’s plenty to be excited about this year, particularly in terms of growth across several key cross-country ski categories. According to SIA, 739,000 kids participated in cross-country skiing last year, establishing a baseline for future growth, and manufacturers report strong demand in everything from top-end race gear to touring equipment for the general consumer.

Get a quick preview of some of the hottest gear that will be at the Show, and which retailers and media can also test at the Nordic Demo. More in-depth information will be available in the Snow Show Dailies on the Show floor. Read here.

SIA Nordic Demo from SnowSports Industries America on Vimeo.

Catch a glimpse of the Nordic Demo at Devil’s Thumb Ranch. We hope to see you there!

See you in Denver!

]]> http://www.snowsports.org/blog/index.php/2012/01/09/sia-2012-snow-show-nordic-snowshoe-and-backcountry-experience/feed/ 0 TransWorld Business and SIA release The Guide for the 2012 SIA Snow Show http://www.snowsports.org/blog/index.php/2012/01/05/transworld-business-and-sia-release-the-guide-for-the-2012-sia-snow-show/ http://www.snowsports.org/blog/index.php/2012/01/05/transworld-business-and-sia-release-the-guide-for-the-2012-sia-snow-show/#comments Thu, 05 Jan 2012 19:06:03 +0000 admin http://www.snowsports.org/blog/?p=1305 The SIA Snow Show preview publication built by TransWorld Business and SIA specifically for the snowboarding community called The Guide. Find Show information, new trends, up-to-date research and feature articles to help you get the most out of your time at the Show and On-Snow Demo. For Snow Show details and registration, visit siasnowshow.com. See [...]]]>

The SIA Snow Show preview publication built by TransWorld Business and SIA specifically for the snowboarding community called The Guide.

Find Show information, new trends, up-to-date research and feature articles to help you get the most out of your time at the Show and On-Snow Demo.

For Snow Show details and registration, visit siasnowshow.com. See you in Denver.

Don’t forget to download the iPad App here

 

]]> http://www.snowsports.org/blog/index.php/2012/01/05/transworld-business-and-sia-release-the-guide-for-the-2012-sia-snow-show/feed/ 0 SIA SNOW SHOW CHECK IN FROM BEN ANDERSON AT ICELANTIC http://www.snowsports.org/blog/index.php/2012/01/02/sia-snow-show-check-in-from-ben-anderson-at-icelantic/ http://www.snowsports.org/blog/index.php/2012/01/02/sia-snow-show-check-in-from-ben-anderson-at-icelantic/#comments Mon, 02 Jan 2012 19:06:38 +0000 admin http://www.snowsports.org/blog/?p=1214 January 2, 2012 SIA Snow Show Newsletter, 1.2 December 1, 2011 SIA: What are some of the things you are most excited about seeing/doing at the Show/Demo? Ben: Winter on the Rocks, the first ever winter concert at Red Rocks on Friday the 27th! SIA: Why do you come to the SIA Snow Show/On-Snow Demo/Ski-Ride [...]]]>

January 2, 2012
SIA Snow Show Newsletter, 1.2 December 1, 2011

SIA: What are some of the things you are most excited about seeing/doing at the Show/Demo?
Ben: Winter on the Rocks, the first ever winter concert at Red Rocks on Friday the 27th!

SIA: Why do you come to the SIA Snow Show/On-Snow Demo/Ski-Ride Fest?
Ben: The SIA Snow Show and On Snow Demo is the perfect place to display your products and introduce your brand to the entire snow sports industry in one location. It is also a great place to get a snapshot at our industry to see what other brands are doing as well at hearing first-hand what trends retailers are seeing on the front line.

SIA: What can you only see/experience at the Show that you can’t anywhere else?
Ben: Not only can you interact one-on-one with the top dealers and other industry leaders in one location but then they have the opportunity to go and try your product when it is still fresh in their minds. This has been a huge help for us building a brand and opening new accounts.

SIA: Where have you already skied this season?
Ben: Loveland!

]]> http://www.snowsports.org/blog/index.php/2012/01/02/sia-snow-show-check-in-from-ben-anderson-at-icelantic/feed/ 0 SIA’s Nordic Demo Gathers Top Brands, Retailers at Devil’s Thumb Ranch http://www.snowsports.org/blog/index.php/2011/12/16/sias-nordic-demo-gathers-top-brands-retailers-at-devils-thumb-ranch/ http://www.snowsports.org/blog/index.php/2011/12/16/sias-nordic-demo-gathers-top-brands-retailers-at-devils-thumb-ranch/#comments Fri, 16 Dec 2011 19:14:35 +0000 admin http://www.snowsports.org/blog/?p=999 WASHINGTON, DC (December 16, 2011) – On January 30-31, SIA’s Nordic Demo will play host to retailers from across the globe at Devil’s Thumb Ranch for the Nordic- portion of the On-Snow Demo/Ski-Ride Fest following the 2012 Snow Show in Denver, Colorado (Jan 26-29). This year’s Nordic Demo was created specifically for the Nordic community, [...]]]>

WASHINGTON, DC (December 16, 2011) – On January 30-31, SIA’s Nordic Demo will play host to retailers from across the globe at Devil’s Thumb Ranch for the Nordic- portion of the On-Snow Demo/Ski-Ride Fest following the 2012 Snow Show in Denver, Colorado (Jan 26-29). This year’s Nordic Demo was created specifically for the Nordic community, giving retailers the chance to demo and compare the latest in skate, cross-country and touring technology on the 100km beautifully groomed trails at Devil’s Thumb.

“As a retailer, the Nordic Demo is a critical event for making the best decisions on specific brands and models to carry for your customers,” commented Reese Brown, SIA Nordic Director. “Retailers will get to try out the product as well as ski and socialize with key principals from all the manufacturing companies,” added Brown.

SIA Nordic Demo from SnowSports Industries America on Vimeo.

This year’s Nordic Demo will feature more equipment, brands, models and sizes than any other demo in the country. During the two-day Nordic Demo, retailers can also attend seminars and events to network and share ideas with like-minded retailers from around the country.

“SIA stands out as the best Nordic Demo for the industry we have ever attended.  The dealers who attend assure us that this is an invaluable event for determining their buying decisions for the coming year,” said Rick Halling, National Product Manager, Atomic.

Current list of Nordic Demo exhibitors:
Alpina Sports, Atomic Nordic, Atlas Snowshoes, Fischer Sports, Madshus, Rossignol Nordic, Salomon Nordic and Swix Sport USA.

“We’re bringing state of the art ski and boot technology for testing – retailers won’t want to miss out,” said Steve Kvinlaug from Alpina Sports.

To register for the SIA Snow Show or Nordic Demo, go-to: siasnowshow.com/Registration. For more information on the Nordic Demo, please visit siasnowshow.com/NordicDemo or contact Reese Brown at RBrown@snowports.org

]]> http://www.snowsports.org/blog/index.php/2011/12/16/sias-nordic-demo-gathers-top-brands-retailers-at-devils-thumb-ranch/feed/ 0 SIA Check In from David Ingemie and a Look Back at the State of the Industry http://www.snowsports.org/blog/index.php/2011/09/19/sia-check-in-from-david-ingemie-and-a-look-back-at-the-state-of-the-industry/ http://www.snowsports.org/blog/index.php/2011/09/19/sia-check-in-from-david-ingemie-and-a-look-back-at-the-state-of-the-industry/#comments Mon, 19 Sep 2011 19:29:55 +0000 admin http://www.snowsports.org/blog/?p=648 And we’re off! Following a record-breaking 2010/2011 Season, it’s time to talk about what we all did right (including the weather) so we can continue to grow the snow sports market. Every year since 1954, growing the sport and helping our industry remain strong is what SIA strives to do. From our cost saving Member [...]]]>

And we’re off! Following a record-breaking 2010/2011 Season, it’s time to talk about what we all did right (including the weather) so we can continue to grow the snow sports market.

Every year since 1954, growing the sport and helping our industry remain strong is what SIA strives to do. From our cost saving Member Benefits, the Snow Show, to consumer initiatives like Snowlink.com, Winter Trails, Learn to Ski & Snowboard Month and World Snowboard Day, to exclusive Research and industry collaboration hosting meetings with sales reps, retailers, resorts, organizations, we remain focused. 

As a member-owned, non-profit trade association, we work to recognize the challenges facing the snow sports market. New this year, we’ve analyzed last season’s data presented in the SIA Snow Sports Market Intelligence Report and produced a State of the Industry video designed to help us all get a more complete picture of our marketplace and customer. Take a look, share it with your staff and use it as a tool to prompt conversations about strategic planning and projections to lead us to another successful season. Also find category videos for Alpine, Snowboard and Nordic featuring stats specific to each.

As we head off into winter, let’s remember the role we each play in the continued growth and development of snow sports. Strength and vitality are built on collaboration, innovation and the undeniable passion we all share. We, at SIA, look forward to working with you this season, seeing you at the Show, in the field or on the mountain. Don’t ever hesitate to get in touch with me at David.Ingemie@snowsports.org or contact any of the SIA Staff.

One final and important note, as we get back to the business of snow, please think of our friends in the snow sports industry who have been affected by the brutal weather on the east coast and New England and the fires out west.

With another La Niña winter just announced, here’s to a heck of a season!

David Ingemie
SIA President

]]> http://www.snowsports.org/blog/index.php/2011/09/19/sia-check-in-from-david-ingemie-and-a-look-back-at-the-state-of-the-industry/feed/ 1 SIA Signs Reese Brown to Head Up Nordic Outreach http://www.snowsports.org/blog/index.php/2011/05/23/sia-signs-reese-brown-to-head-up-nordic-outreach/ http://www.snowsports.org/blog/index.php/2011/05/23/sia-signs-reese-brown-to-head-up-nordic-outreach/#comments Mon, 23 May 2011 22:03:34 +0000 admin http://www.snowsports.org/blog/?p=439 McLean, VA (May 23, 2011) — SnowSports Industries America (SIA) announced today they have signed on with Reese Brown and his company, RDB Marketing & Event Services, to act as SIA’s Nordic Program Director. Under this new agreement, Brown will be managing the Winter Trails program as well as the SIA Snow Show’s Nordic On-Snow [...]]]>
McLean, VA (May 23, 2011) — SnowSports Industries America (SIA) announced today they have signed on with Reese Brown and his company, RDB Marketing & Event Services, to act as SIA’s Nordic Program Director. Under this new agreement, Brown will be managing the Winter Trails program as well as the SIA Snow Show’s Nordic On-Snow Demo.For the past nine years, RDB Marketing & Event Services has managed all aspects of Winter Trails Day (Wintertrails.org), which introduces consumers to snow sports through free snowshoeing and cross country skiing demos across the nation. Reese has worked within the snow sports industry since 1981 as a coach, event manager and promotional marketer and has a strong personal and professional interest in cross country skiing.

“I’ve really enjoyed my work on the Nordic side of snow sports for many years now and I’m excited to get started and focus on building this category with the SIA staff,” commented Reese.

In his new position, Reese will assist SIA in increasing its focus on the Nordic community by expanding existing programs as well as seeking out new opportunities for the category. Reese will also oversee the Nordic portion of the On-Snow Demo at Devil’s Thumb Ranch, following the annual SIA Snow Show.
 
“I’m excited that Reese Brown has joined the SIA Nordic team. I’m confident his enthusiasm and attention to detail will help all of us drive the cross country business,” said Steve Kvinlaug, President of Sales for Alpina and Chairman of the SIA Nordic Committee.

“Reese has done an excellent job with Winter Trails and those same organization and communication skills will need to be applied to increase the Nordic participation at the SIA Snow Show On-Snow Demo in January. The industry has done its part to provide the product to test, now we need to communicate that message to the dealer base,” commented Peter Ashley, VP Nordic Division, Fischer Skis, member of SIA’s Nordic Committee.

Reese begins his new role of Nordic Program Director immediately and will be reaching out to the Nordic community and working with SIA staff to improve events’ branding, messaging and delivery systems.   

]]> http://www.snowsports.org/blog/index.php/2011/05/23/sia-signs-reese-brown-to-head-up-nordic-outreach/feed/ 0