Archive for the ‘Research’ Category

TransWorld Snow Conference: The Impact Of Parks & Sales And Participation Analysis

Friday, April 27th, 2012

By: Mike Lewis
TransWorld Business
April 27, 2012

The 2012 TransWorld Snow Conference‘s second day kicked off with a panel on the impacts of parks on participation and progression, followed by analysis of the season’s sales and participation data from SIA Director of Research Kelly Davis.

Below are portions of the presentations and more info on the talks. To see more coverage of the TransWorld Snow Conference, check out our wrap-up photos right here.

Sales, Fails, and Silver Linings: The State of the Industry

Kelly Davis, Director of Research, SIA

The day’s meetings got under way with a presentation by SIA Director of Research Kelly Davis, who began with a focus on the grim sales numbers from the season, following with the silver linings including increased frequency of core participants, growth in women riders, new young shreds on the slopes, and the growing diversity in the park.

Davis also highlighted the “Urban Woodsman” trend, think full beard and flannel, which was not only prevalent at the meeting, but has apparently taken hold in urban areas amongst former members of a metrosexual ilk. Axe sales (for cutting trees, not the body spray) are up 30%, and Tribeca even boasts a custom axe shop. Davis’s advice? Either move away from these co-opters and the trend or make ‘em pay to look like us!

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February 2012 RetailTRAK Numbers Recap With Emily O’Hara

Monday, April 23rd, 2012

By: Emily O’Hara
Market Research Associate
SIA
April 23, 2012

As we near the end of a difficult season, there is not much we can say to brighten your spirits. The recent release of the February 2012 RetailTRAK™ numbers confirm how badly the lack of snow has negatively influences sales at retail.

Retail sales are down 12% in units and 4% in dollars, reaching a grand total of $3.2 B by the end of February. Equipment and accessories sales struggled the most, in all regions except the Northwest, where the snow kicked in a little later than usual. In fact, retail shows in the Western region finished the month up 1% to $657M, while the rest of the regions did not have such good luck, especially the Northeast, down 11%. Rentals at retail shops were down 30%, totally close to $3M, suggesting that skier and rider visits will be noticeably down for the season.

If you’re looking for more info on the February data, check out the full press release here, and be sure to keep an eye out next month for our season end data, covering the 2011/2012 season through March 31.

Sweet Spot

Monday, March 26th, 2012

Monday, Apr. 02, 2012

By BOB DIDDLEBOCK / DENVER
Steve Kneller, an all-over-the-mountain downhill skier in Breckenridge, Colo., takes his skiing seriously. For years, Kneller, 58, a geologist who hits the trails five times a week, burned through pair after pair of big-name skis–like Icelantics, Fischers and Vlkls–because of all the sharp dodging and turning he does on Breckenridge’s black-diamond slopes. So when it came time to buy a new pair this season, Kneller hung up his latest pair of made-in-China Dynastars for skis better equipped to handle some serious mileage. He shelled out $649–$300 more than he paid for his previous pair–for skis handcrafted in Denver by David Liechty,…
Photo Credit: Alana Celii for TIME

 

A Pro Snowboarder’s Guide to Climate Change

Monday, January 16th, 2012

Shredder and film star Jeremy Jones blames global warming for lackluster snowpack, and he’s taking his beef to Capitol Hill.

By Tim McDonnell on Fri. January 13, 2012 3:30 AM PDT

Jeremy Jones on Feather Peak outside Bishop, Calif., last January. Photo by Seth Lightcap

A few years ago, Jeremy Jones was cutting up one of his favorite runs down a glacier in Chamonix, the legendary French ski area high in the Aiguilles Rouges mountains. Jones has been a regular at this spot for the last 15 years, coming for a few weeks every winter to hone the skills that have made him one of the world’s leading big mountain snowboarders. But on this occasion, he did something he doesn’t often do: stop short. The glacier, he said, had receded a few hundred yards up the valley, effectively chopping off the end of his run. “That’s kind of a drastic deal,” he told me, and not because he was bummed about losing the powder: “Glaciers aren’t supposed to move that fast.”

The experience was representative of something Jones, 36, said he’s been noticing more and more on his globe-crossing expeditions to the world’s sweetest slopes: warmer winters, less snow, and generally lame ski conditions. The culprit, he says, is climate change, and it’s not just impacting skiers and snowboarders: The $67 billion snow sport industry includes businesses near ski spots and the locals who run them, and their survival depends on robust winters. Just ask ski-area business owners from Vermont to California, who are still slogging through a major bummer of a winter this season. Climate scientists agree that global warming, unsurprisingly, is bad news for snowpack.

To fight back, in 2007 Jones created Protect Our Winters, a nonprofit alliance of snow athletes that raises money and lobbies politicians to pass legislation limiting greenhouse gas emissions and supporting clean energy. This fall, Jones, along with a team of scientists and other snow athletes, traveled to Washington, DC, (where the battle over climate change is “gnarly,” he said) to meet with lawmakers from snowy states, including Rep. Peter Welch (D-Vt.) and Sen. Michael Bennet (D-Colo.). I called Jones to talk about the link between snowboarding and climate change, and the experience of swapping beanies and down jackets for a suit and tie.

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TransWorld Business and SIA release The Guide for the 2012 SIA Snow Show

Thursday, January 5th, 2012

The SIA Snow Show preview publication built by TransWorld Business and SIA specifically for the snowboarding community called The Guide.

Find Show information, new trends, up-to-date research and feature articles to help you get the most out of your time at the Show and On-Snow Demo.

For Snow Show details and registration, visit siasnowshow.com. See you in Denver.

Don’t forget to download the iPad App here

 

Snow Expert Program

Wednesday, December 21st, 2011

But do your customers know any of this?

SIA has a way you can let them know you are their “go-to” shop for all things snow, and that’s why they need to come to you for their future purchases.

When you register and attend the SIA Snow Show, you are automatically enrolled in our Snow Expert Program. It’s free and easy to participate, and includes a range of marketing support materials all designed to give you a competitive edge by announcing your status as the local “Snow Expert.”

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