By: Mike Lewis
TransWorld Business
April 27, 2012
The 2012 TransWorld Snow Conference‘s second day kicked off with a panel on the impacts of parks on participation and progression, followed by analysis of the season’s sales and participation data from SIA Director of Research Kelly Davis.
Below are portions of the presentations and more info on the talks. To see more coverage of the TransWorld Snow Conference, check out our wrap-up photos right here.
Sales, Fails, and Silver Linings: The State of the Industry
Kelly Davis, Director of Research, SIA
The day’s meetings got under way with a presentation by SIA Director of Research Kelly Davis, who began with a focus on the grim sales numbers from the season, following with the silver linings including increased frequency of core participants, growth in women riders, new young shreds on the slopes, and the growing diversity in the park.
Davis also highlighted the “Urban Woodsman” trend, think full beard and flannel, which was not only prevalent at the meeting, but has apparently taken hold in urban areas amongst former members of a metrosexual ilk. Axe sales (for cutting trees, not the body spray) are up 30%, and Tribeca even boasts a custom axe shop. Davis’s advice? Either move away from these co-opters and the trend or make ‘em pay to look like us!





When you attend the SIA Snow Show you are making an investment to ensure your shop stocks the latest equipment, accessories and apparel. And you know at the Show that you’ll learn about emerging industry trends so you can give your customers all the advice and information they need. And you know that the time and money you spend attending the SIA Snow Show will make yours a better shop than the one down the street.





