By: TransWorld Business
March 28, 2013

Supergirl Snow Pro, April 6th, Breckenridge, CO

PRESS RELEASE Indialantic, FL (March 20, 2013) – ASA Entertainment, a leading producer of action sports event and television programming in the U.S., announced today that the Supergirl Jam Series is combining forces with the Community Cup to form the only televised all-girls World Snowboard Tour sanctioned event in the US, at Breckenridge Ski Resort. Admission to the event, which will take place on April 6, 2013, is free to the public.

The event will serve as a showcase for the best of women’s snowboarding in a contest completely designed by the riders. While 2013 marks the first Supergirl Snow Pro and Community Cup partnership at Breck, the event marks the seventh year of the Supergirl Jam Series women’s snowboarding competition.

“The past several years has seen huge progression in female snowboarding and we wanted to provide the opportunity to showcase these dynamic women to an even broader audience in the US,” said Rick Bratman, CEO of ASA Entertainment, the event’s management company. “The fact that there were no major all-girls WST events in the US was a real injustice, and we felt that it was important to take this bold step in support of women’s snowboarding. We are so pleased to partner with Breck, the Community Cup, Warner Bros Consumer Products and the world’s top pros to create this historic event.”

”I am really excited about this event,” said Chanelle Sladics, pro snowboarder and founder of the Community Cup. “It makes a lot of sense to join forces with Supergirl, as we are both passionate about supporting women in sport and inspiring future athletes. Bringing a rider-designed course combined with eco-awareness, music and sustainability efforts is a great addition to the existing series. It is going to be huge for the sport to showcase women’s snowboarding with this much TV coverage and insight into the riders.”

In addition to the best female snowboarders on the planet, the event will feature music, yoga workshops and other female-inspired activities. The event supports eco-awareness and sustainability efforts through organizations like the Non-Toxic Revolution, Keep-A-Breast, Protect Our Winters, Plastic Pollution Coalition, 5Gyres and One Life.

Twenty-five of the top snowboarders in the world will compete in the event, including stars Spencer O’Brien, Torah Bright, Kjersti Buaas, Sarka Pancochova, Silje Norendal, Sina Candrian, Christy Prior, Shelly Gotlieb, Celia Miller, Cilka Sadar, Helene Olafsen, Silvia Mittermuller, Aimee Fuller, Rebecca Torr, Stefi Luxton, Jordie Karlinski, Jenny Jones, Ty Walker, Isabelle Lalive and many more.

Read MORE

By: Reddy Kennedy
SIA Rockies/Central US & Canada Sales & Marketing Manager
May 11, 2012

As we all know the winter of 2011-12 will go down as one of the least memorable in the last 20 years based on the SIA RetailTRAK Numbers and the NSAA Skier Day numbers just announced at their annual meeting. People bought less apparel and gear and purchased fewer lift tickets.

Here at our house we did buck the trend when it came to outfitting the family; two of us got new ski boots, everyone got new outfits (tops and bottoms) plus there were some goggles and gloves in the mix as well.

As for getting out on the hill, I got to more resorts in Colorado than I might usually have but had no out-of-state trips this winter. I had good days in Aspen, Breckenridge, Winter Park, Steamboat and Vail for work trips and additionally with the family to Keystone, Eldora and back to Winter Park plus Steamboat for Presidents Weekend. We missed the big dump by a day; they hadn’t had snow in over two weeks and then got over two feet the afternoon/night we left. Oh well guess that’s the way the winter went.

We got out on the hill about 7 days less than usual this season; when it’s in the 70’s on the Front Range of Colorado it’s really hard to get a 6 and 9 year old in the car to drive up I-70 when their friends want to ride bikes or go play at the park.

With all that said though when we got out on the slopes it was great. The members and shops I visited all had as good an attitude as you could; yes there is inventory on the racks and orders are off for next season. Shops were saying “well it will be a shorter mud season and summer will start that much sooner”.

The winter of 2011-12 is behind us, summers’ around the corner and before you know it, it will be snowing in the High Country.

Monday, Apr. 02, 2012