Posts Tagged ‘Jeremy Jones’

A Pro Snowboarder’s Guide to Climate Change

Monday, January 16th, 2012

Shredder and film star Jeremy Jones blames global warming for lackluster snowpack, and he’s taking his beef to Capitol Hill.

By Tim McDonnell on Fri. January 13, 2012 3:30 AM PDT

Jeremy Jones on Feather Peak outside Bishop, Calif., last January. Photo by Seth Lightcap

A few years ago, Jeremy Jones was cutting up one of his favorite runs down a glacier in Chamonix, the legendary French ski area high in the Aiguilles Rouges mountains. Jones has been a regular at this spot for the last 15 years, coming for a few weeks every winter to hone the skills that have made him one of the world’s leading big mountain snowboarders. But on this occasion, he did something he doesn’t often do: stop short. The glacier, he said, had receded a few hundred yards up the valley, effectively chopping off the end of his run. “That’s kind of a drastic deal,” he told me, and not because he was bummed about losing the powder: “Glaciers aren’t supposed to move that fast.”

The experience was representative of something Jones, 36, said he’s been noticing more and more on his globe-crossing expeditions to the world’s sweetest slopes: warmer winters, less snow, and generally lame ski conditions. The culprit, he says, is climate change, and it’s not just impacting skiers and snowboarders: The $67 billion snow sport industry includes businesses near ski spots and the locals who run them, and their survival depends on robust winters. Just ask ski-area business owners from Vermont to California, who are still slogging through a major bummer of a winter this season. Climate scientists agree that global warming, unsurprisingly, is bad news for snowpack.

To fight back, in 2007 Jones created Protect Our Winters, a nonprofit alliance of snow athletes that raises money and lobbies politicians to pass legislation limiting greenhouse gas emissions and supporting clean energy. This fall, Jones, along with a team of scientists and other snow athletes, traveled to Washington, DC, (where the battle over climate change is “gnarly,” he said) to meet with lawmakers from snowy states, including Rep. Peter Welch (D-Vt.) and Sen. Michael Bennet (D-Colo.). I called Jones to talk about the link between snowboarding and climate change, and the experience of swapping beanies and down jackets for a suit and tie.

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SIA Announces Snow Show Sold Out for 2012

Thursday, July 7th, 2011

McLean, VA (July 7, 2011) – While mountain resorts and retail shops across the country have transitioned into summer, SnowSports Industries America (SIA) is thinking SNOW and looking ahead to next year’s Snow Show in Denver.  Last week, the Show officially reached “sold out” status for exhibitor booth space, although a waiting list will be maintained in the months leading up to the Show. 

“Having the SIA Snow Show sell out in June is fantastic news and solidifies the importance of the Show for every company in our industry — even when many of us are focusing on warmer weather activities, winter is always in the back of our minds,” commented SIA’s Trade Show Committee President and Quiksilver’s VP of Sales Dave Rosenberger.

The 2012 SIA Snow Show is scheduled for January 26-29 at the Colorado Convention Center in Denver and expects to draw over 19,000 attendees including suppliers, retailers, reps, athletes and professionals from the snow sports industry. The sold-out Snow Show will feature nearly 900 snow sports brands throughout 310,000 square feet of exhibit space including 25 new exhibitors, which are brand new to the Show or returning after taking a hiatus.

“As G3 continues to expand into the more descent-focused ski-touring market, and offer skis that are at home within the ski-area boundary, SIA offers us great exposure to broader ski market retailers. Basically, it gives us great reach within the larger ski industry, and that makes it worth our time to attend,” said Oliver Steffen, founder and owner of G3.
Some new features on tap for the 2012 Snow Show include an additional food court area as well as daily happy hours in the Central Food Court. For updates and Snow Show information visit siasnowshow.com.

The annual SIA Snow Show consistently draws the attention of journalists from across the globe to cover the latest in snow sports trends.  At last year’s Show over 950 television, radio, magazine, newspapers and online journalists could be found roaming the aisles resulting in 70 television placements, 5,590 blog hits and 949 online/print pieces reaching over 290 million consumers.

“It’s exciting to see such great buzz around the SIA Snow Show for 2012. For Salomon, the SIA Show is one of the highlights of our winter season. It’s one time a year that we have an opportunity to launch our latest and greatest product and reconnect with retailers. It’s no surprise to us that SIA 2012 has already sold out this early in the year,” commented Jenny Naftulin, Alpine Brand Manager at Salomon USA.

 No other trade show brings the snow sports community together to get down, and get down to business, like the SIA Snow Show. The annual Snow Show has been happening for more than 50 years and showcases brands from every snow sports category – ski, snowboard, cross country, telemark, AT backcountry and snowshoe. For anyone connected to the business of snow sports, the Snow Show is the place to be from January 26-29, 2012.

“At SIA we get to meet face to face with the shops that are selling our products and get feedback on the brand as well as share some good times.  We are a small niche’ brand and a lot of shops have not had the chance to see our products in person. The Snow Show is the single biggest gathering of the whole industry under one roof and a great place to see old friends and meet new ones,” said Jeremy Jones, Owner of Jones Snowboards.

SIA’s On-Snow Demo/Ski-Ride Fest from January 30-31 at Winter Park Resort and Devil’s Thumb Ranch gets the industry out doing what they live for – skiing and riding. During the two-day Ski-Ride Fest, snow sports retailers and media test out gear and accessories they just previewed at the Show including ski, snowboard, Nordic, AT, telemark and backcountry products while other attendees get time on the slopes/trails and hang with industry friends. The Demo is hosted in-conjunction with the Western Winter Sports Reps Association’s (WWSRA) Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA).