SnowSports Blog » Merchandising Monday

It’s a Twofer Monday Tip!

admin — Mon, 20 May 2013 18:42:35 +0000

Tips By Merchandising Guru Ali Levy, alijlevy@gmail.com

As you may or may not know – I love the idea of using everyday items easily found and easy on the wallet, for displays. Here are two that I recently scouted while out and about in Burlington, VT.

Ah, the endless uses for wood pallets. Cut them into sections and use them as shoe shelves. This photo is courtesy of the Burton Factory Store.

For more information about Ali and her company, contact her at alijlevy@gmail.com or visit her website, www.alijlevy.com.

Shred it!

admin — Mon, 22 Apr 2013 15:26:32 +0000

By: Ali Levy
April 22, 2013

Tips By Merchandising Guru Ali Levy, alijlevy@gmail.com

I was inspired by this window display that I saw last week – plus it’s another great way to make every day Earth Day by repurposing an old banner or sign. Simply use a utility knife and cut the banner into strips or make interesting wavy shapes. Suddenly that old banner has new life, movement and looks pretty cool!

Happy shredding!

For more information about Ali and her company, contact her at alijlevy@gmail.com or visit her website, www.alijlevy.com.

Rock the Boat

admin — Mon, 25 Mar 2013 15:03:41 +0000

By: Ali Levy
March 25, 2013

Tips By Merchandising Guru Ali Levy, alijlevy@gmail.com

Why wait until the spring/summer season to use any boats you may have in storage? As you can see from this photo, they make a great display vessel (pun intended) for items like t-shirts, hoodies or warm weather footwear. Take a boat or paddle board out of storage and put them to good throughout the winter.

Use a boat to display items throughout the year

Paper or Plastic?

admin — Mon, 25 Feb 2013 15:59:12 +0000

By: Ali Levy
February 25, 2013

Tips By Merchandising Guru Ali Levy, alijlevy@gmail.com

When updating displays, don’t forget thoughtful props that may help increase impulse purchases while also conveying a product message. Like in this photo – backpacks and a travel bag suggest this couple is either off for a day skiing at their local resort or headed out of town for a great adventure. Or both! Either way – travel bags, skis, gloves, mitts, helmets and goggles can help transform your displays and push your merchandising skills to the next level.

For more information about Ali and her company, contact her at alijlevy@gmail.com or visit her website, www.alijlevy.com. Check out more tips on SIA’s Facebook Page and Twitter Page.

Get Your Green On!

admin — Mon, 14 Jan 2013 18:54:12 +0000

Tips By Merchandising Guru Ali Levy, alijlevy@gmail.com

A sure cure for the winter blues is to bring some green into your retail space. Here is a simple way to get your version of green going on – stack wooden crates or a similar object – you can use metal buckets available at most hardware stores – and buy some plants on your next trip to the grocery store…and you’re done! It’s a great way to brighten up a gray January day.

For more information about Ali and her company, contact her at alijlevy@gmail.com or visit her website, www.alijlevy.com.

Merchandising Quick Fix

admin — Mon, 19 Nov 2012 21:06:59 +0000

By: Ali Levy
November 19, 2012

Merchandising Monday Tip

Tips By Merchandising Guru Ali Levy, alijlevy@gmail.com

Take a look at the display below. Looks nice, right? How can it look better? First, add a shirt underneath the red jacket. The shirts on the right are too low – making them harder to browse through. Second, move the shirts behind the red jacket and finally, hang folded pants (add two options like denim and corduroy) on the bar where the shirts were. Now you have created a display with a couple of colorful options – taking the guesswork out of the equation for shoppers. Remember you are selling a lifestyle and customers need to buy into it. Happy merchandising!

For more information about Ali and her company, contact her at alijlevy@gmail.com or visit her website, www.alijlevy.com.

Double Down – Repurposing a simple display: Merchandising Monday

admin — Mon, 05 Nov 2012 16:15:56 +0000

November 5, 2012

Tips By Merchandising Guru Ali Levy, alijlevy@gmail.com

On a recent trip to NYC I snapped photos from one of my favorite stores – Madewell. I noticed that they had the same saw horse type display in the window from the last time I was there – which was January of this year. What’s cool is that they simply painted the wood and added yarn in shades of blue that spoke to their sweater promotion as well as to the sign “Jeansmakers”. Take a cue from this handy way to recycle fixtures you already have on hand – and on the cheap!

January 2012

October 2012

For more information about Ali and her company, contact her at alijlevy@gmail.com or visit her website, www.alijlevy.com.

Cinderblock Lights – Merchandising Monday Tip

admin — Mon, 22 Oct 2012 15:21:52 +0000

By: Ali Levy
October 22, 2012

Tips By Merchandising Guru Ali Levy, alijlevy@gmail.com

Aesthetically, this idea is more suited for a snowboard shop or urban ski shop. I saw this last week in NYC and thought it was so clever I had to post it as a Merchandising Monday tip. The idea is simple – just find some lighting options with clamps and assemble as pictured. This is a perfect way to brighten up dark display windows in a pinch and on a budget.

Tower of Power

admin — Mon, 24 Sep 2012 14:20:32 +0000

By: Ali Levy
September 24, 2012

Tips By Merchandising Guru Ali Levy, alijlevy@gmail.com

You’ve heard of power walls…there are also power displays. A power display can be loosely defined as an in-your-face display situated front and center when you enter a store – just beyond the decompression zone. The power display consists of at least three mannequins or similar item meant to make a big “wow” statement. So you can use skis or snowboards, along with ski or snowboard boots (or tele or nordic gear), packs, helmets and vary the height by using crates or whatever you have that creates the same staggered effect…you get the idea. And use products from your store that have a similar color scheme or pop to keep the eye moving, as demonstrated in the photo below.

Crazy for color….

admin — Tue, 11 Sep 2012 15:52:40 +0000

By: Ali Levy
September 11, 2012

Tips By Merchandising Guru Ali Levy, alijlevy@gmail.com

I was inspired by this ceiling sign from Target. Bright, big and bold colors continue to lead the way as a major trend in outdoor apparel. How can you take this idea and apply it to your store? Head to your local office supply or dollar store to purchase large pads of colored cardboard stock paper. Cut into strips and use fishing line to hang them from the ceiling in a fan pattern like seen here, or artfully spread them on a window display floor or affix to a wall of your choice. It’s a great way to celebrate the vibrant color palette that welcomes us to winter 2012!