Posts Tagged ‘SIA Snow Show’

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Snow Fashion & Trends Show to Kick-Off 2013 SIA Snow Show

Wednesday, January 9th, 2013

1/9/2013

SIA Recreates Mountain Lodge Setting for Stylish Opening Event

Washington, DC (January 9, 2013) — On Wednesday, January 30th, the eve of the 2013 SIA Snow Show (Jan. 31-Feb. 3), SIA will host its annual Snow Fashion & Trends Show acting as the official opening event and “Welcome to Denver” party for Snow Show Attendees.

The Colorado Convention Center’s Mile High Ball Room will be transformed into a classic mountain lodge replete with stone fireplace, perfect for the snow sports industry to mix, mingle and enjoy a cocktail while previewing apparel collections for Winter 2013/14.

 

Your Invite to the SIA Snow Fashion & Trends Show from SnowSports Industries America on Vimeo.

“With the Snow Fashion & Trends Show scheduled for the day before the Snow Show, we wanted to create a party atmosphere, welcome everyone to Denver and set the mood for the rest of the Show,” commented David Ingemie, SIA’s President. “This will be a great first stop to catch-up with industry friends before hitting the ground running the next day,” added Ingemie.

Multiple cocktail lounges and a live DJ will properly set the mood of the event, while models work the runway and a multi-media video presentation acts as a backdrop. Throughout the evening, SIA’s partners from Stylesight, NYC-based trend forecasters, will provide commentary on major trends and color stories for the upcoming season.

At the event, Mike West, Founder of 686, will take the stage to introduce the newest set of designers competing in the RECLAIM Project during the Snow Show.  RECLAIM Project challenges three designers to create a garment from reclaimed 686 production facility materials, the two winning designers receive an internship at 686.

Snow Fashion & Trends Show
Date: Wednesday, January 30, 2013
Time: Doors open 6:30P, Show starts 7P
Where: Mile High Ballroom, Colorado Convention Center
Featured Brands:
Bergans of Norway
Boulder Gear
COAL Headwear
DAKINE
Descente North America
Firefly
Fischer Alpine Apparel
Halti
Helmet Band-Its
Killtec NA Inc.
Krimson Klover
Millennium Three
Neve Design		 NILS
Nobis
PISTIL
POLARMAX
Ride Snowboards
Sabine Sommeregger
Screamer
Ski Tops/Chaos/Moon Shadow/CTR
Snow Dragons
Sport Obermeyer
The Royal Shaft LLC
Trespass USA

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SIA’s Snow Show Preview and The Guide Available Now

Monday, January 7th, 2013

By: SIA
January 7, 2013

SIA Snow Show

 

This week, the snow sports industry will have access to two great publications for planning their Snow Show days and nights – SIA Snow Show Preview issue and The Guide. Both publications will help attendees get properly prepped for the upcoming 2013 SIA Snow Show (Jan. 31-Feb. 3) and SIA Sourcing Snow (Jan. 30-Feb. 1) at the Colorado Convention Center and On-Snow Demo/Ski-Ride Fest (Feb. 4-5) at Winter Park and Devil’s Thumb Ranch.

“Reading through the Snow Show Preview and The Guide got me excited for the 2013 Show in January – they’re both great resources for making plans and getting the most out of those busy days in Denver and the On-Snow Demo,” commented David Ingemie, SIA’s President.

Member-owned, inspired and dedicated exclusively to snow sports, the SIA Snow Show is the industry’s largest annual global gathering. It’s where the most influential and visionary brands connect with leading retailers and resorts to unveil innovations, exchange ideas and build solid relationships that shape the industry.
SIA Snow Show PreviewSIA Snow Show Preview
Offering state-of–the-industry analysis and previews of emerging trends, the SIA Snow Show Preview was mailed to 12,000 retailers, sales reps, executives and industry VIPs plus sent electronically to another 30,000. View the digital version here.

Once the Snow Show kicks off, the Snow Show Daily staff will produce the official on-the-floor source for news, analysis, and event coverage. Available onsite, the Show Daily is also delivered each morning to Show attendees’ hotel rooms, sent out electronically to the snow sports industry/media and mailed out to retailers unable to attend the Show.

A new On-Snow Demo Guide will be available at the Show providing resources for navigating the On-Snow Demo/Ski-Ride Fest and to serve as a Demo guide for the regional on-snow demos.


The Guide
A custom co-branded pre-show publication built by TransWorld Business for the snowboarding community, keeping core snowboard retailers needs top of mind, The Guide provides pertinent Show information, new trends, editor’s picks, up-to-date research, feature articles, travel tips and more.

The Guide was distributed both in print and digitally to over 30,000 ski/snowboard shops, manufacturers, executives, media, and SIA members. The digital edition is available online at issuu.com/siasnowsports via a browser-based reader, and additionally, on its own iPad App, through TransWorld’s proprietary iPad magazine platform at no cost. Hard copies will also be available onsite at the SIA Snow Show.

 

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SIA Enlists Jean-Marc Blais For Canadian Snow Sports Relations

Friday, December 21st, 2012

By: SIA
December 21, 2012

In light of Canada’s National Snow Industries Association (NSIA) recent announcement of ceasing operations and closing down its Montreal-based trade show, SnowSports Industries America (SIA) announced today they will be using the consulting services of Jean-Marc Blais as the organization’s “ambassador” to the Canadian snow sports community.

Blais will focus his efforts on communicating and collaborating with the Canadian snow sports industry and facilitating next steps with SIA. Jean-Marc will begin by reaching out to Canadian industry members and collecting feedback to help SIA understand their current needs and opinions.  Results from this polling will be presented at the SIA Snow Show in Denver (January 31- February 3, 2013) and used as a guide for future collaborations with SIA.

Jean-Marc began his career in snow sports in 1979 as a ski club operator in Québec and continued on as a ski school director and PSIA Level 4 ski instructor, CEO of Skier International Tour Company, Publisher of Ski Press Media & Ski Press World Daily News, Publisher of the SIA Show Daily and CEO of Mag-e digital magazines.

“This is a wonderful opportunity and I’m looking forward to assisting the Canadian market get the most out of both the Snow Show and all the benefits available through SIA,” commented Blais.

Jean-Marc will begin his work with SIA immediately; reaching out to the Canadian retailers, manufacturers, sales reps, and media regarding events scheduled for the upcoming SIA Snow Show.

For more information on SIA’s Canadian Programs, please contact Jean-Marc Blais at: JMBlais@snowsports.org or 514-993-3121.

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The Guide Is Back—Snowboarding’s SIA Snow Show Preview Publication Powered By TransWorld Business

Friday, December 21st, 2012

By: TransWorld Business
December 21, 2012

SnowSports Industries America (SIA) and TransWorld Business have partnered for the second year in a row on The Guide, creating the popular pre-show publication for its annual SIA Snow Show and built specifically for the snowboarding community. The Guide continues to offer better engagement for the snowboard industry, and more specifically, core snowboard retailers, with pertinent show details including new trends, up-to-date research, feature articles, travel tips, and more.

“The Guide is designed not only as a sneak peek of next year’s gear and a forum for issues facing the snowboard industry, but it is also a personal travel guide for retailers coming out to the show,” says TransWorld Business Editor in Chief Mike Lewis. “SIA is where next season begins for retailers, and our goal is to ensure they get the most out of the show. Partnering with SIA once again on The Guide was a great opportunity to share ideas and insights with the specialty retailers who are the foundation of the sport.”

The custom publication, featuring 20 pages of highly informative snowboard industry content, will be distributed both in print and digitally to over 30,000 snowboard shops, manufacturers, executives, and SIA members prior to the show, which runs from January 31 through February 3 in Denver, Colorado, and February 4–5 in Winter Park, Colorado. The digital edition will be available online at siasnowshow.com and transworldbusiness.com via a browser-based reader, and additionally, on its own application for the iPad, through TransWorld’s proprietary iPad magazine platform, and downloadable at no cost to the consumer. Hard copies will also be available on-site at the SIA Snow Show.

“This time of year we realize the entire industry has so much going that we try to provide tools for getting the most out of their SIA Snow Show experience,” comments SIA President David Ingemie. “The Guide is one of those tools that gives a great picture of what’s on tap for the Show, so you don’t miss a thing.”

To get your hands on The Guide, and for more updates on all things 2013 Snow Show, go online to siasnowshow.com.

To keep up-to-date on the latest in action sports, sign up for the TransWorld Business newsletter here.

Download The Guide and the latest digital edition of Transworld Business for your iPad on iTunes.

 

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RECLAIM Project Returns to the 2013 SIA Snow Show

Tuesday, December 18th, 2012

By: 686
December 18, 2012

The RECLAIM Design Project is back! Have you always dreamed about being a designer? Do you live for snow and fashion? If you answered yes to any of these questions, then we want you to enter the third annual RECLAIM PROJECT, being held this year in both the US and Europe.

The world famous RECLAIM Design Project gives three talented designers the opportunity to create an original outerwear garment utilizing reclaimed materials, fabrics trims and supplies from the 686® production facility. Two winning designers will be awarded the grand prize of a coveted internship at 686 – helping design innovative, fashionable outerwear and technical apparel, as well as a collection of other great prizes. Is this you, do you have what it takes?

Here’s how the RECLAIM Design Project works:

Submit your entry – Include your best jacket design and a quick bio introducing yourself (be sure to include your current school and/or profession) – to reclaimproject@686.com no later than December 30, 2012 at 11:59 PM PST. You can submit an original sketch, drawing or download a jacket CAD to modify from http://686.com/ftp/reclaim_CAD.zip. Make it innovative, make it street, make it cute, but most of all make it yours. We know you’ve been thinking about it while sitting on the lift or behind your desk, now is your chance to show us what you’ve got!

Winning submissions will be flown to join SIA Snow Show, 686®, and Malakye.com in Denver, CO (US and Canada residents) and given 3 days to create a one of a kind design. We supply the sewing machines and materials – you supply the creativity and design. Please note that contestants selected to participate at the Reclaim Project at SIA must supply their own tools that are needed to create an outerwear jacket. One winner from each location will be chosen on the final day of competition and awarded a once in a lifetime opportunity internship with 686® and other great prizes.

Contest dates as follows: SIA Snow Show (US and Canada residents) Jan 31 – Feb 2, 2013. Finalists will be notified by January 2, 2013. Winners will be announced on final day of competition.

Good luck, now get designing!

For more information about 686® and The RECLAIM Design Project, please log onto www.686.com/reclaim-project.

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SIA Announces 2013 Snow Show Educational Series

Friday, December 14th, 2012

By: SIA
December 14, 2012

Snow Show’s largest line-up of FREE seminars and workshops

When it comes to educational seminars, clinics and expert advice, Show attendees will have plenty of opportunities to up their business savvy at next month’s 2013 SIA Snow Show (January 31-February 3) in Denver, Colorado.

Held onsite at the Colorado Convention Center and open to all Show attendees, SIA will present more than thirty seminar topics, the largest educational line-up to-date. For detailed information on topics, presenters, dates and times go to: SIAsnowshow.com/seminars. The SIA Snow Show Daily will also include seminar listings and the Show’s Smartphone App will be available to download at: SIAsnowshow.com/showapp by December 20th.

Beginning Wednesday, January 30th, the day before the Show officially opens, Kelly Davis, SIA’s Director of Research will be hard at work presenting the Snow Sports Market Category Seminars. The Market Category Seminars provide important market insight before heading into the Show including an analysis of snow sports retail and how it’s evolving along with consumer behavior. Category specific content will be presented throughout the day starting with Alpine at 9AM, Snowboard -10AM, Apparel -11AM, Accessories –1PM and Backcountry – 2PM. Typically a standing-room-only seminar, Stylesight’s Fall/Winter 2013 Color & Megatrends will also prep attendees for the Show on Wednesday at 5P and Thursday at noon.

Another not-to-be missed presentation will be the Outdoor Industries Women’s Coalition (OIWC) Thought Leaders Keynote & Awards Presentation on Saturday, February 2, 7-9A. Donna Carpenter will provide insight on how she has shaped the industry through women’s initiatives, dedication and passion, and how Burton Snowboards is establishing a new norm on workplace culture. Breakfast will be served.

New education sessions are being offered in the Rental World/Backshop area, focusing on the rental markets in ski/snowboard and increasing participation including the TransWorld Business presentation of You Always Remember Your First Time. But Was It Any Good? The Rewards & Returns of Rigging Riders with the Right Rental Gear (Feb. 1 @11A).  Late in the day SAM Magazine will present their Rental Roundtable entitled The Rewards & Returns of Rigging Riders with the Right Rental Gear New Progression Gear: Fast Route to Parallel (Feb. 1 @ 1P). The session line up for Backcountry Experience has just been posted with safety-education and Q & As with backcountry industry leaders.

A quick run-down of the 2013 Snow Show seminar topics appear below, detailed descriptions and presenters can be found at: SIAsnowshow.com/seminars.

  • SnowSports Market Overview by Category
  • The Secret to Success with Learn to Ski & Snowboard Month, Bring a Friend Challenge
  • Stylesight’s Fall/Winter 13 Color & Megatrends
  • Functional Green Accessories
  • Next Level Social Engagement for 2013 – What Snow Sports Brands Need to Know
  • Accounts Receivable Management – 3 Helpful Tips for a Clear AR Dept.
  • Don’t Just Survive – THRIVE – Through Bootfitting
  • What Does It Take To Make Them Buy? Generating Business by Generation
  • Guerrilla Marketing
  • Turning Posts into Profits
  • Innovation Begins Outside the Category
  • Social Media Strategy – Winning Customers with your Words
  • Building and Growing a Strong Online Presence
  • Fast & Hot: Business Development & Sustainable Growth
  • You Always Remember Your First Time. But Was It Any Good? The Rewards & Returns of Rigging Riders with the Right Rental Gear
  • New Progression Gear: Fast Route to Parallel
  • Available Software Technologies for the Ski Rental Store
  • The Power of Experts
  • Building Colorado’s Newest & Greenest Ski Area
  • Leveraging Consumer Insights to Enhance Marketing Activities & Grow Sales
  • How Manufacturers and Retailers Can Align While Selling Online
  • Overcoming Seasonality: Leveraging social media to tell a year-round brand story
  • How The Program Took the Brand Online
  • Around the Internet in One Hour: Social Media and E-Commerce Law
  • The Inside Scoop: Working with bloggers (panel featuring 3-5 top snow bloggers)
  • WANTED: Input on Learn to Ski and Snowboard Month and Bring a Friend
  • How the Cloud Enables SnowSports Success

For 24/7 updates on all things 2013 Snow Show, be sure to keep visiting: SIAsnowshow.com, SIA’s Latest or follow SIA insiders on Twitter and SIA’s Facebook page- we’ll be sending highlights before and during the Show to keep you in the know. When tweeting about the Show, please add #SIA13 to join in on our Twitter feed.

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Shop Employee Scores Trip to SIA Show

Thursday, December 13th, 2012

By Skiing Business
December 13, 2012

In partnership with SnowSports Industries America, Skiing Business is sending shop employee Brandon Bunnewith to the 2013 SIA Snow Show.

Bunnewith, whose shop hasn’t attending the SIA show since 2007, will get a free flight to Denver, transportation to and from the airport, lodging, and a few meals.

Bunnewith, a 21-year-old who has worked at Competitive Edge Ski and Bike in Holyoke, Mass. for three years, has ski industry career goals of working in sales or marketing.

Brandon Bunnewith, Bro'd to SIA winnerBrandon Bunnewith

“I have dreams of owning my own brand management/sales firm, consulting firm for shops, mountains and travel, or an event management firm,” he says in his contest submission. “I would love the opportunity to travel to SIA in order to get my foot in the door of the ski industry and make new connections inside the industry.”

Read more HERE

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BRO’D To SIA: Win A Free Trip To The SIA Snow Show

Thursday, November 15th, 2012

By: TransWorld Business & Skiing Business
November 15, 2012

Enter through TransWorld Business
Enter through Skiing Business

Skiing Business, TransWorld Business and SnowSports Industries America are partnering to send one shop employee to the 2013 SIA Snow Show in Denver.

The winner will get a chance to check out next year’s gear, party with industry leaders and prove they want to make a living in the snow sports  industry.

All you need to do is hit  up TransWorld Business or Skiing Business with why you, of the all the shop kids in the US, should get sponsored to come out to Denver, Colorado for three nights between January 31 and February 5, 2013 and learn more about the sport you love, meet the people behind the brands you carry, and learn more about the legend that is SIA.

If your goal is to build a career in the ski or snowboard industry, the road to a better understanding of what goes on behind the curtain begins at SIA.

Enter through TransWorld Business
Enter through Skiing Business

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#SIA13 Check in with Debbie Des Roches, Director of Trade Show

Monday, October 15th, 2012

By: Debbie Des Roches
October 15, 2012

 

 

From food trucks to Board Members flipping pancakes, find some great  food options for the 2013 SIA Snow Show!

Why Attend SIA Snow Show

 

 

 

 

 

 

There is nothing like seeing pictures of snow and waking up to the mid-thirties to make you realize that the SIA Snow Show will be here before we know it.  I about cringed when I was on the website and saw only 107 days until show opening; lots to do before we get to that point.

Our hotel rooms are selling quicker than ever before–a few hotels are already sold out and a few more have very limited availability.  I guess after a few years in Denver–we are all figuring our way around –it is not so new anymore–and I hear of many show “traditions” in place, I know some of us on staff have already developed the first day, second day restaurants–the only problem with that is that Denver keeps opening some really, really good local (non-chain) restaurants–and the show is not long enough to try them all!  I keep a running list of all my standard favorites and then another list of all the new ones that I want to try and that list keeps getting longer and longer!  I feel like I should try all the new ones before going to some of my old favorites–but they are so good too!

Speaking of food–SIA is working closely with Centerplate Catering Services, the official food provider at the Colorado Convention Center to bring some good and healthy alternatives to the show floor (of course, there will still be the “standard” trade show fare like hot dogs and pizza) but this year, Centerplate started the Blue Bear Farm–located on the property of the Convention Center.   In this farm they grow seasonal fruits, veggies, and spices to be used in all the meal preparation–it is a great concept and when I saw the garden this summer, it was thriving with lots of fresh items.  Not sure that we will be able to take full advantage of it in January, but I bet a lot of the spices and seasonings used in the food will be from the fruits of this garden.

Probably the busiest food stand on the show floor is in the Center of the exhibit hall—the Colorado Ski Country USA Center Food Court–there you can get fresh soups and sandwiches and take a little break.  However, last year we added another Food Court–the Mountain View Cafe–which is at the rear of the building and you can really escape from the trade show floor and see the beautiful mountain views of Colorado–hence the name!  This was a hidden gem last year and it had some pretty awesome sushi–those of us who were lucky enough to find this cafe, had a pretty relaxing break–no matter how short it was.    So in case, the Colorado Ski Country USA Food Court is a bit hectic, remember to head toward the back of the hall and experience the Mountain View Café.

Another new food feature last year was the Blue Bear Burger and BBQ Truck-it was located just outside the main entrance of the Convention Center.  It featured gourmet burgers, BBQ, lamb slider and fries–I never tried it last year but I heard great things about it.  A good choice if you want some fresh air during lunch!

And to help you end your SIA Snow Show experience–enjoy the final morning breakfast provided to all attendees by the SIA Board of Directors.  The SIA Board members are all set up in the main lobby of the convention center and are preparing pancakes and bacon for all attendees to enjoy.  It is a great way to say hi to the Board, run into some friends, and enjoy breakfast prior to going into the exhibit hall to wrap up everything during the 2013 SIA Snow Show.

If you have any favorite restaurants or any ideas for us, be sure to let us know, send us an email or give us a call.  We are always looking for new suggestions!

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THE GUIDE RETURNS FOR 2013 SNOW SHOW

Tuesday, September 25th, 2012

By: SIA
September 25, 2012

For the second year, SIA is partnering with TransWorld Business to produce The Guide. Keeping core snowboard retailers’ needs top of mind, The Guide outlines Show information, new trends, up-to-date research and feature articles to help attendees get the most out of their time at the SIA Snow Show and On-Snow Demo/Ski-Ride Fest. The Guide, along with the January issue of TransWorld Business, will be mailed to 6,000 shops the first week of January. It will also be distributed both in print and digitally and available through TransWorld’s proprietary iPad magazine platform and available on-site at the Show as well. Information on advertising in The Guide will be available in the next few weeks

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