Posts Tagged ‘SIA’

A Pro Snowboarder’s Guide to Climate Change

Monday, January 16th, 2012

Shredder and film star Jeremy Jones blames global warming for lackluster snowpack, and he’s taking his beef to Capitol Hill.

By Tim McDonnell on Fri. January 13, 2012 3:30 AM PDT

Jeremy Jones on Feather Peak outside Bishop, Calif., last January. Photo by Seth Lightcap

A few years ago, Jeremy Jones was cutting up one of his favorite runs down a glacier in Chamonix, the legendary French ski area high in the Aiguilles Rouges mountains. Jones has been a regular at this spot for the last 15 years, coming for a few weeks every winter to hone the skills that have made him one of the world’s leading big mountain snowboarders. But on this occasion, he did something he doesn’t often do: stop short. The glacier, he said, had receded a few hundred yards up the valley, effectively chopping off the end of his run. “That’s kind of a drastic deal,” he told me, and not because he was bummed about losing the powder: “Glaciers aren’t supposed to move that fast.”

The experience was representative of something Jones, 36, said he’s been noticing more and more on his globe-crossing expeditions to the world’s sweetest slopes: warmer winters, less snow, and generally lame ski conditions. The culprit, he says, is climate change, and it’s not just impacting skiers and snowboarders: The $67 billion snow sport industry includes businesses near ski spots and the locals who run them, and their survival depends on robust winters. Just ask ski-area business owners from Vermont to California, who are still slogging through a major bummer of a winter this season. Climate scientists agree that global warming, unsurprisingly, is bad news for snowpack.

To fight back, in 2007 Jones created Protect Our Winters, a nonprofit alliance of snow athletes that raises money and lobbies politicians to pass legislation limiting greenhouse gas emissions and supporting clean energy. This fall, Jones, along with a team of scientists and other snow athletes, traveled to Washington, DC, (where the battle over climate change is “gnarly,” he said) to meet with lawmakers from snowy states, including Rep. Peter Welch (D-Vt.) and Sen. Michael Bennet (D-Colo.). I called Jones to talk about the link between snowboarding and climate change, and the experience of swapping beanies and down jackets for a suit and tie.

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Lock & Load

Monday, January 16th, 2012

Merchandising Monday
January 16, 2012
Tips By Merchandising Guru Ali Levy, alijlevy@gmail.com

I found these on www.ddionline.com, where they have a great Resource Library.  These are from a Petaluma, CA based company called LockUp.  They’re shown on their website to be used as employee lockers, but I thought they might be cool for displaying and stocking gloves or goggles (without locking them), or for items that you do want secured  (they lock digitally) like transceivers, DVD’s, Go-Pro camera’s, climbing skins or anything else small with a high value.  Or at the very least, use them as employee lockers!

Contact them at www.lockup.com for a brochure and pricing information.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

For more information about Ali and her company, contact her at alijlevy@gmail.com or visit her website, www.alijlevy.com. Also check out SIA’s Merchandising Monday Archive and the Merchandising Newsletter Articles.

 

PRE-REG FOR E-KIOSK ONSITE BADGE PICKUP CLOSES JANUARY 16

Friday, January 13th, 2012

As The Winds Grow Cold…. The SIA Snow Show is Here from SnowSports Industries America on Vimeo.

Want to avoid waiting in line at Show Registration?

REGISTER NOW

Pre-register for the 2012 SIA Snow Show and On-Snow Demo/Ski-Ride Fest by Monday, January 16h and walk straight to the e-kiosk area with your confirmation to scan and print your badges onsite.

Find details and Show info at siasnowshow.com.

See you in Denver!

The Guide iPad App Available Now

Tuesday, January 10th, 2012

By: SIA & TransWorld Business
January 10, 2012

The Guide, a newly collaborated publication between SnowSports Industries America (SIA) + TransWorld Business to help better engage the snowboard industry; core snowboard retailers, suppliers and reps, with pertinent Show info, new trends and brands, up-to-date research, feature articles, interviews, and more. Tell us what you think on Twitter @siasnowsports, use #SIA12 or @TransWorldBiz

Download in iTunes here

Trends to watch in 2011/12

Monday, January 9th, 2012

This year in alpine skis, the fatter the better. Flat skis with waist widths 95mm-110mm are up 60% in units sold to more than 20,000 units in the first months of 2011/12. Here are some more trends to watch this season…

Trends to watch in 2011/2012

  • Reverse and mixed camber ski sales doubled compared to pre-season sales a year ago to 32,000 pairs.
  • The fatter, the better – flat skis with waist widths 95mm-110mm are up 60% in units sold to more than 20,000 units in the first months of 2011/2012.
  • Rocker/Reverse camber snowboard sales continue to rise; now 70% of all boards sold are rocker.
  • Bargain hunters will notice that snowboard apparel average prices are down 4% from August – October 2010.
  • Helmets sales continue to grow, unit sales are up 12.5% so far this season.
  • Sales of beacons, probes and shovels, necessities for the backcountry experience, are up 19% in units sold.

Reverse cambered snowboards are continuing to grow in popularity, and are up 34%.

Flat skis are up 38%.

Alpine apparel is up 12%.

Overall snow sports equipment, up 14%.

Juniors snowboard apparel is up 38%, despite the overall category only being up 4%.

SIA 2012 Snow Show Nordic, Snowshoe and Backcountry Preview

Monday, January 9th, 2012

From the SIA Snow Show floor in Denver, to the Nordic Demo taking place at Devil’s Thumb Ranch on Jan. 30-31 as part of the On-Snow Demo/Ski-Ride Fest, there’s plenty to be excited about this year, particularly in terms of growth across several key cross-country ski categories. According to SIA, 739,000 kids participated in cross-country skiing last year, establishing a baseline for future growth, and manufacturers report strong demand in everything from top-end race gear to touring equipment for the general consumer.

Get a quick preview of some of the hottest gear that will be at the Show, and which retailers and media can also test at the Nordic Demo. More in-depth information will be available in the Snow Show Dailies on the Show floor. Read here.

SIA Nordic Demo from SnowSports Industries America on Vimeo.

Catch a glimpse of the Nordic Demo at Devil’s Thumb Ranch. We hope to see you there!

See you in Denver!

Attn. Ski/Snowboard Shops!

Wednesday, January 4th, 2012

With the season here, SIA wants to make it easy for you to connect with your customers. We’re offering turn-key, timely messages, complete with subject lines, email copy and schedule suggestions. Each email is customizable if you choose and we encourage adding your own shop branding as well as an offer/incentive to help drive response. We’ve even included a suggested offer with each message to help generate the sale. Feel free to use it or add another. Please contact us if you have any questions about how to implement this program, or if you have suggestions for additional messaging. Have a great season!

For questions or more information contact:

Mary Cecile Neville
Associate Director Trade Marketing & Communications SIA
703.506.4201
mcneville@snowsports.org

January: Ready to Ski/Ride

Subject:

It’s Time to Ski/Ride

Body:

The 2012 skiing and riding season is officially here! Are you ready? If you haven’t checked out the latest gear and accessories, you don’t know what you’re missing. Stop in to check out the latest and greatest in both style and tech from [lines here], and add a few more days on the mountain.

Stop in today to check out how you can make this season the most epic!

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Backcountry Experience at the 2012 SIA Snow Show

Wednesday, January 4th, 2012

WANT TO SEE ALL AVALANCHE BEACONS, BACKPACK AIRBAGS, SKINS AND EVERYTHING IN BETWEEN ALL IN ONE PLACE?

Step into SIA’s Backcountry Experience at the 2012 Snow Show. The BC Experience focuses on what it takes to outfit your customers with the best in backcountry hardgoods and accessories while delivering a “Must Knows” of safety information.

Today’s backcountry comes in many different shapes and sizes with everything from lift-accessed Sidecountry to multi-day ski mountaineering expeditions. When outfitting your customers with the right gear knowledge and advice is key to becoming the Expert in your local scene.

Whether Splitboarding, Alpine Touring, Telemark Skiing or hiking a boot pack; once you step beyond the boundaries, you are on your own. Knowledge and equipment go hand in hand here.

Each afternoon backcountry experts are on-hand to share their insight on topics such as: Proper Route Finding, Gear Selection, Beacon Basics, and Avalanche Warning Signs.

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Beer League Hockey Game to Kick Off SIA Show

Wednesday, January 4th, 2012

By: Skiing Business
January 4, 2012

The 3rd annual SIA/SOS Shootout Hockey Game is set to kick off the SIA trade show for another year in Denver, Colo.

This year’s game will go down Wednesday, Jan. 25, featuring industry heads from the U.S. and Canada. Here’s some additional information:

The Shootout is open to anyone who can skate hard – spectators are encouraged to attend, especially if they like great cold beer and good “beer league” hockey. Each team is made up of a max of 15 players plus goalies. PBR is generously providing the brew and Monster is helping to kick it up a notch with the donation of your favorite energy drinks. A suggested donation of $2 per can for the spectators and $20/player goes straight to SOS Outreach.

Last year we had NHL Alumni Joe Sakic, Derek Armstrong, Scott Parker and Phil Crowe participating, making this the coolest fantasy camp anyone ever attended. No telling who from the big leagues will show up this year, but don’t miss out on the chance to smash your favorite rep, shop employee or industry vet into the boards while dangling your way to the net. The Shootout will take place at the Foothills Ice Arena in Lakewood, Colorado. Don’t have a car? Stay tuned as info on a shuttle between convention center and rink will be announced soon.

Here’s the details:

What: The SIA/SOS Shootout hockey game

When: Weds. January 25th, 2012 8:45PM – 10:15PM

Who: 30 hardcore hockey players from the industry plus 2 goalies

Where:
Foothills Ice Arena
2250 S Old Kipling
Lakewood, CO

We are still in need of a few players, so if you know how to skate, got some hustle in ya and don’t mind a beer or two after the game, please contact Mike Gagliardi at gags@neversummer.com.

About SOS:
SOS Outreach engages underserved youth in winter and outdoor sports-based education programs. The program revolves around a core value curriculum that stresses Courage, Discipline, Integrity, Wisdom and Compassion. Adult mentor relationships are central to the programs and have resulted in SOS youth participants building strong morals, self-esteem and interpersonal skills. www.sosoutreach.org

RECLAIM PROJECT RETURNS FOR 2012 SIA SNOW SHOW

Monday, January 2nd, 2012

January 2, 2012

Calling All Designers! 686, SIA and Malakye.com design contest looks for the next big thing

SIA, 686 and Malakye.com are bringing back the RECLAIM Project. During the SIA Snow Show, three hand-picked aspiring outerwear designers from across the country compete to produce an original garment created from existing “Reclaimed” materials– creating something NEW with something OLD, doing MORE with LESS resources. The competition lasts 72 hrs, Jan 26-28.

To enter, contestants must submit their design entries to reclaimproject@686.com NO LATER THAN JANUARY 9, 2012. Learn more here, 686.com/reclaim-project.

“We are looking forward to the second installment of the RECLAIM Project at SIA,” says Michael Akira West, president and creative director at 686. “We had a very talented pool of designers enter the contest last year and it made for a full and creative atmosphere. This year, the RECLAIM Project is on the Show floor, so we’re hoping to drive even more traffic and attention to the future talent of our industry.”

This year’s competition space is located in the middle of the Snow Show’s snowboard section in booth #3317, allowing for more interaction with the competitors mentors.The RECLAIM Project winner will be announced on Saturday, January 28 at 5PM during a party celebrating all the designers and their creations. The winning designer receives an internship at 686 and many other incredible prizes.