Posts Tagged ‘SNowboarding’

Burton Celebrates 30th US Open At Stratton

Thursday, March 15th, 2012

By
Thu, Mar 15 2012 1:45 am

Action in the halfpipe final: Photo Credit: Transworld Business

 

The 30th anniversary of the 2012 Burton US Open presented by MINI wrapped up last weekend at Stratton Mountain, with more than $100,000 in prizes and a pair of MINI Countryman vehicles awarded to the top competitors. Fresh snow and sunny skies brought out the crowds for the halfpipe competition on Saturday.The beauty of the Open is that it’s an event anyone can win at—and it always has been. While men’s halfpipe winner Shaun White was in and out, coming to the event for just over a 24-hour period and leaving after the awards ceremony in a private helicopter, there was also local rider 20-year-old Benji Farrow (from Okemo, Vermont) who grabbed third and was in the finals for the first time after competing at the Open for six years.

“To do it here in my home state, close to my home town when it turned 30 years old was a nice redemption,” he said, commenting that for the last two years he had been nipping at everyone’s heels.

Women’s halfpipe winner Elena Hight (USA), who knocked out longtime champion Kelly Clarke’s 16-competition winning streak, was in shock about her win, but attributed it to a new trick she’s been working on: the alley oop backside rodeo along with back-to-back 900s.

“It’s a legendary event and to win at the 30th is amazing—I’m beyond happy,” said Hight, who first came to the Open when she was 13.

The weeklong competition was much more than just Saturday’s halfpipe action. The Washed Up Cup kicked off weekend festivities on Friday night. Riders went old school wearing hard boots and maneuvering around gates hitting a kicker at the end. Early Burton competitors like Scott Palmer, Ian Price, and Andy Coghlan came out for the fun, along with many others including Tricia Byrnes and Ross Powers. Some riders used original gear from the era.

“That was about as close as you get to the early days,“ said Todd Kohlman, Burton’s archivist. “Everyone was hooting and hollering and just cheering people on—it was a cool feeling to be a part of that,” he continued, adding that in the initial days of racing downhill, the equipment was in such an early development state that it was a challenge just to make it down the hill.

Read more HERE

SIA Learns to Snowboard #LSSM

Monday, January 16th, 2012

January 16, 2012
By: SIA Staff

This past weekend, four SIA employees hit the slopes for #LSSM at Whitetail Mountain in PA. It was a beautiful day at Whitetail; clear, sunny and a crisp 25 degrees. The four boarders included Minna Casser, Anovia Daniels, Emily O’Hara and Lindsey Auer.

It’s pretty safe to say that we made everyone around us aware of our presence and excitement. We stepped out of the car and started cheering, asking strangers to take pictures, while also asking for some tips for our day.

The morning began with getting fit with the right rental equipment and making sure we rented wrist guards! It is advised for first-timers to wear wrist guards! After about an hour of filling out paper work, collecting our rental equipment, and making great friends with Whitetail employees who helped us make sure we were properly dressed; we were sweltering so we knew it was time to get outside. Lessons were on the hour so we decided that we would mess around on the convenient closed in area that we saw immediately. After a peaceful ride up the magic carpet, we laughed and tumbled on our way down. For some reason we never put two and two together that we were in the kid’s area, despite the fact that we were the oldest of the bunch.

So when we realized we weren’t in the right area it was time to hit the bunny hill for our lessons! Our instructors were so generous and made us all feel comfortable, and by the end we all felt as though we made progress from earlier in the morning when we could barely stand up. This was especially the case for Minna as she quickly turned into Shaun White and left the bunny hill for bigger and better things while everyone else kept on trying!

At Whitetail, there are different stations set up for learning. If you demonstrated a particular task at that station, you were able to move on and learn more. It was a very interesting and smart approach for lessons. Everyone progresses differently so this made it feel individualized. The afternoon consisted of falls, bruises and spending some quality time with the snowy ground. The car ride home consisted of sore legs and Chik-fil-a! Needless to say, it was a great learning experience and extremely fun. The feeling of learning a new sport is really special, leaving us excited to continue snowboarding in the future! #LSSM

The Top Action Sports Stories Of 2011

Tuesday, January 3rd, 2012

By: TransWorld SNOWboarding
January 3, 2012

This year the staff at TransWorld Business decided to round up top stories from every individual category under the sun in hopes to recognize the best of the best on our website over the course of the last twelve months. After hours of research and countless cups of coffee, we trolled the depths of the internet stratosphere for stand outs in our Line Break series, the Friday-Free-For-Alls that generated the most buzz, and the most highly trafficked 60-Second Sells—just to name a few. Enjoy, and Happy New Year!

Top Five Movers

These industry executives and athletes garnered the most views in 2011 for their moves to and from different companies.

#1 Brodie Carr Resigns From ASP

#2 - Mike Mo Leaves Lakai#2 – Mike Mo Leaves Lakai

RVCA Co-Owner Arrighi Leaves BrandRVCA Co-Owner Arrighi Leaves Brand

#4 - John Jackson Signs With Burton#4 – John Jackson Signs With Burton

#5 - Burton Names Adam Pearce Team Manager#5 – Burton Names Adam Pearce Team Manager

Read More

U.S. Ski and Snowboard Hall of Fame Announces Class of 2011

Thursday, November 10th, 2011

(ISHPEMING, MI 11/09/2011): Eight skiing greats will have their names added to the Hall of Fame’s Honor Roll in the coming year. The U.S. Ski and Snowboard Hall of Fame announced today the inductees who will make up its Class of 2011.  The class is made up of a broad spectrum of elite skiers, writers, ski industry leaders, and a passionate enthusiast for skiing history. The formal induction ceremony will take place Saturday, April 14 in Seattle, with an enshrinement ceremony at the Hall of Fame in Ishpeming later in the year.

Headlining the inductees are 2002 Olympic silver medalist Joe Pack and 1985 World Championship bronze medalist Eva Twardokens. Also among those selected are ski area pioneers Phil Gravink and the late Nick Badami, ski historian Mason Beekley, speed skier and author Dick Dorworth, ski show pioneer Harry Leonard and World Cup and Pro Ski Racer Tyler Palmer.

“Our eight inductees represent a diverse cross section of some of the greatest figures in skiing whose passion for the sport was shown throughout their careers,” said U.S. Ski and Snowboard Hall of Fame Chairman, Bernie Weichsel. “The Hall of Fame is proud to recognize their achievements and contributions to our sport.”

Biographies of the individuals making up the Class of 2011 follow in alphabetical order.

Nick Badami had a four-decade career in the ski industry as a business owner, executive and volunteer. His business acumen and leadership had a lasting impact across the entire spectrum of the sport. After retiring from a successful business career at the age of 49 he became involved in skiing supporting his son, Craig, who was a passionate skier. He bought Alpine Meadows Ski Resort and later Park City Resort. Within a few years he was appointed to the board of the National Ski Areas Association, becoming its Chairman in 1984. In 1994 he was the Chair of U.S. Skiing where he played a vital role in the transformation of the now U.S. Ski and Snowboard Association (USSA) as a highly respected Olympic sports organization. As chairman of Powdr Corporation he grew his resort holdings before retiring in 2003. In 1992 the USSA awarded him its prestigious Blegen Award. He served in key leadership roles on both, the Bid and Organizing Committees for the Salt Lake City Olympic Winter Games. Badami passed away in 2008.

Mason Beekley was a successful businessman and passionate skier who eventually directed that enthusiasm to the support of preserving skiing history. During his lifetime he developed an extraordinary library dedicated to skiing and possibly the world’s best and most complete collection of ski art. This interest led him to form the International Skiing History Association in 1991 which today has over 2,000 members worldwide.

Within two years the association was producing the highly regarded journal, Skiing Heritage, which currently is published six times a year. Through the rest of his life, Beekley, who died in 2001, contributed generously to ensure the support of the association and this publication.

Dick Dorworth was a ski racer, world speed record holder, coach, instructor and journalist. Through his writing he was, and remains, an inspirational leader for all who love the sport. He raced from 1950 to 1965 and was named to the collegiate All American team in 1962. In 1963 he set a record at the Diamond Sun event that still stands and that same year set a world speed record of 170 kph, in Portillo, Chile. He was a certified instructor in both France and the United States and coached the men’s U.S. Ski Team during the 1970-71 season. He was the ski school director for the Aspen Mountain Ski School from 1988 to 1992. The publisher of several books on skiing and a recipient of an Ullr Award from the International Skiing History Association, Dorworth’s articles have appeared in nearly every skiing magazine and journal.

Phil Gravink was a key player for 35 years at the national level in ski area management. After graduating from college he started out helping run his family’s farm in New York State before founding an area known as Peek N Peak. Such was his success that the state appointed him as General Manager of Gore Mountain and later held the same post at Loon Mountain in New Hampshire from 1977 to 1991 where, under his leadership, he developed Loon into a leading modern resort. He was also a key player in influencing the policies of the U.S. Forest Service. Gravink was on several key committees of the National Ski Areas Association serving as a director for 18 years and then as its Chairman in 1979-1980. In 1993, the NSAA presented him with its Sherman Adams Award for his contributions. Other honors have included the NSAA Lifetime Achievement Award in 2000 and the BEWI Award in 2006. He contributed significantly to several skiing safety innovations. For many years he was a Senior Associate with Sno-Engineering and continues to this day as a ski area consultant.

Harry Leonard was skiing’s impresario, visionary and cheerleader during the 1960’s and 70’s. He was the inventor of the ski show, that vital annual institution that gets people thinking and preparing for the coming ski season each fall. He organized the first ski consumer show in Chicago in 1958, which was such a success that he organized one for Detroit in 1959 and New York City in 1960. By the mid-1960’s he had shows right across the country. With his partner Jerry Simon, he brought to the shows a creative genius and enthusiasm that made them fun and entertaining. He pioneered the use of the Ski Dek that brought skiing right into his shows as well as great skiers who were the headliners for these events. Harry Leonard contributed enormously to the growth of skiing during the 1960’s and beyond.

Joe Pack was one of the stars of the Salt Lake City Winter Olympics whose performance resulted in a silver medal in the freestyle skiing aerials event. Born in Oregon, he started his career as a ski jumper in New Hampshire. By the age of 12 he had moved to Park City, UT and switched to freestyle skiing, focusing on the aerials discipline and training at the newly created Olympic aerials training facility. Over his career he reached the World Cup podium 12 times, including three wins. He won two World Championship bronze medals to go along with his Olympic silver medal, which he won in front of his hometown fans at Deer Valley Resort in Park City. After retiring from skiing he became a professional golfer based in Hawaii.

Tyler Palmer was a dominant racer on the newly formed World Cup tour in the 1970’s. In 1971, he was the first American male to crack the top three in overall points in the slalom. He won the Junior Nationals in 1969 and was on the Olympic Team at Sapporo in 1972, where he finished ninth. During his career he won two World Cup races, reached the podium four times and had nine top 10 World Cup results. Later he raced on Bob Beattie’s World Professional Ski Tour where he won five races. A National Masters Champion several times Palmer was a coach for junior racers at Sun Valley until his retirement in 2010.

Eva Twardokens made her World Cup debut at the age of 17 in 1982. She was Ski Racing’s Junior Racer of the Year in 1982 and 1983. She enjoyed a 12-year international career that included three podiums and 34 finishes in the top ten. Six of those finishes came at the World Championships where she won a bronze medal in the giant slalom event in 1985. That same year she was second in a World Cup super G event. Twardorkens was a two time Olympian finishing sixth in the GS in Lillehammer in 1994. In 1996 she won the World Championship for technical skiing, a judged event. Today she is a fitness advocate and holds a Masters National Weightlifting title.

The selection of the Class of 2011 was conducted by the U.S. Ski and Snowboard Hall of Fame’s National Selection Committee followed by a vote of over 100 skiing experts and enthusiasts who make up its National Voting Panel. The induction will take place at Seattle’s Bell Harbor Center on April 14, 2012 as the concluding event to Skiing Heritage Week, which will be held at several ski areas in the Pacific northwest next spring.

For more information on Skiing Heritage Week and the induction of the Class of 2011 visit: www.skihall.org

About the U.S. Ski and Snowboard Hall of Fame

The U.S. Ski and Snowboard Hall of Fame is located in Ishpeming, Michigan, the birthplace of organized skiing in America in 1905. It is dedicated to providing respected and lasting national recognition to the great achievers and contributors to skiing and snowboarding in the United States. Its 20,000 square foot building is a museum preserving and providing public access to an extensive collection of artifacts, archives, photographs and films that record the colorful history of these sports. It is also the headquarters of the International Skiing History Association.

For photographs of the inductees contact: administrator@skihall.com

Contact: Tom West, President/CEO,

U.S. Ski and Snowboard Hall of Fame, (906) 485-6323, twest@skihall.com

The World Snowboard Day is Back!!!

Wednesday, September 14th, 2011

For all snowboard enthusiasts, expert or beginner, mark December 18th, 2011, on your calendars, because WORLD SNOWBOARD DAY is back!

The 6th edition promises to be most excellent, with more events and more countries than ever before rallied around this international snowboard festival open to everyone!

In 2010, World Snowboard Day counted 160 events in 38 countries with more than 25 000 participants.

For 2011, we’ve brewed up an unbelievable program: free lessons for newcomers, contests, demos, equipment tests, parties, and fantastic music!! All across the planet, federations, ski areas, clubs, shops, pro riders, associations and brands look forward to sharing with you their passion for snowboarding and sliding on snow.

For the international snowboard community World Snowboard Day provides the opportunity to promote the sport and its unique culture by allowing the general public, for free, to try out and to discover the joy of snowboarding. Save the date now so that you won’t miss the coolest and most amazing event to kick-off the winter season!

Created in 2006 by EuroSIMA and the WSF, this event was conceived by snowboarders for snowboarders. Since 2010 the Outdoor Sports Valley association (OSV) has become an event partner, with SnowSports Industries America (SIA) in North America and CorePower Asia in Asia as regional partners. All of these partnerships provide increased visibility and a broader worldwide presence for World Snowboard Day.

ABOUT EuroSIMA
Founded in 1999, EuroSIMA is the European Boardsports Industry Manufacturers Association (surf, snowboard, skate …). Its role is to federate, defend, educate, promote and develop boardsports and sliding sports in Europe through a wide range of services and competencies (innovation and R&D, training and employment, sustainable development and economic resources). + www.eurosima.com

ABOUT THE WSF [WORLD SNOWBOARD FEDERATION]
The WSF or World Snowboard Federation was created in 2002 by delegates in the snowboard community from 14 countries. The WSF is the only international non-profit organization exclusively working to promote and to develop snowboarding: competitions, instruction, and adaptive education for the disabled. + www.worldsnowboardfederation.org

ABOUT OUTDOOR SPORTS VALLEY
The Outdoor Sports Valley association, created in 2010, aims to federate, to represent and to contribute to the development of the outdoor sports industry. Based in Annecy, France, in the heart of one of planet’s most unique playgrounds, OSV spans the Alps from Grenoble to Innsbruck, and encompasses the headquarters of most outdoor industry companies. + www.outdoorsportsvalley.org

ABOUT SIA [SNOWSPORTS INDUSTRIES AMERICA]
Since 1954 SIA (SnowSports Industries America) has been the referral organization that federates the snow sports industry in the United States. The association’s goal is to contribute to the development of the industry and the practice of snow sports. Supporting WSD was a natural choice. + www.snowsports.org

ABOUT CORE POWER ASIA
Wang Lei has been a Chinese professional snowboarder since 2004. He created a Marketing- Communication agency, “Core Power Asia”, and decided to support WSD. This agency is specialized in action sports, lifestyle, tourism, leisure, fashion and event organizing. + www.corepowerasia.com

CONTACTS:
Tel: +33 (0)4 50 67 53 91
Email: contact@worldsnowboardday.com
www.world-snowboard-day.com
Photos & videos for a sneak preview of the event: HERE

Snowboarder Rice Goes Big on ‘The Art of Flight’

Monday, September 12th, 2011

By CATHERINE TSAI Associated Press
SNOWMASS VILLAGE, Colo. September 5, 2011 (AP)

Extreme snowboarder Travis Rice isn’t interested in making mere “ski porn” films — the downhill documentaries known for showing trick after breath-taking trick over a soundtrack of thrashing guitars.

For Rice and director Curt Morgan, one-upping traditional snow sports movies with their latest film, “The Art of Flight,” meant using the latest cutting-edge equipment, including a high-definition camera that shoots 1,050 frames a second.

It also meant taking bigger risks — such as going to mountains no one’s ever touched and doing tricks no one’s ever tried. At least three snowboarders were hospitalized while filming “The Art of Flight.”

And it meant telling good stories — like when snowboarders had to dive into icy waters high in the Andes of South America to reach their helicopter before it ran out of fuel to fly them out. ‘”Really scary, we almost died’ — that sort of thing,” Morgan said.

Read more here.

Nike’s New Campaign Focuses on Action Sports

Thursday, June 2nd, 2011

By TANZINA VEGA

In an attempt to leave no sport unmarketed, Nike, the sports apparel manufacturer, will begin the next phase of its current “Just Do It” campaign with a focus on action sports like skateboarding, snowboarding and surfing.

The new campaign, called “The Chosen,” is Nike’s largest effort at moving into action sports, and will feature athletes like the skateboarder Paul Rodriguez (or P-Rod), the surfer Laura Enever and the snowboarder Danny Kass.

“When we looked at action sports, we saw a unique consumer segment that was underserved in terms of product innovation,” Mark G. Parker, Nike’s chief executive and president, said at a shareholder meeting in May.

Action sports are a $390 million business for Nike, and executives hope that figure doubles over the next five years. Nike’s biggest competitors in the youth-oriented action sports arena include brands like Quiksilver, O’Neill, Volcom and Billabong.

Big brands that want to enter the action sports market have to contend with the somewhat insular culture of certain sports and with the athletes’ loyalty to smaller, edgier brands. For the last few years, Nike has been on a steady mission to penetrate the market by creating sub-brands like Nike 6.0 and buying smaller brands like Hurley.

And they seem to be getting it right.  Read more here.

Rian Rhoe On Her Career, Women In The Industry And What’s Up Next For Salomon and Bonfire

Wednesday, April 27th, 2011

“Snowboarding changed my life. That’s a fact.”

Rian Rhoe portrait by Matty AlbertsWe recently caught up with Rian Rhoe, a.k.a Bonfire’s resident media magician and one-woman Public Relations ripper, who fell in love with snowboarding on her 15th birthday and hasn’t looked back. She got started in the industry as a contributing writer for Transworld and Future Snowboarding Magazine and later got hired by Bonfire in 2007. We caught up with Rian to learn how she got started in the industry, what she loves most about her job and to find out what Salomon/Bonfire does to stay green.

SIA: How did you get involved in the snowboard industry? What about Salomon/Bonfire?
Rian: I started snowboarding at 15 and by 17 was working at my local shop. A move to the mountains followed, along with being poor, snowboarding all the time, working at the resort, at shops, teaching, riding for local reps in my area, digging to ride for HCSC and getting hired as a digger & then coach, while pursuing a degree in journalism and communications. After graduation I started freelance writing and worked as a contributing writer for Transworld Snowboarding. I met the Bonfire crew through a local shop in Portland. I was always a fan of the brand and its deep roots in the Northwest shred scene.

Rian at Pipe to Pipe photo by Hau PhamSIA: What’s the best thing about your job?
Rian: Travel and the awesome people I work with.

SIA: It’s been 4 years since you joined the Salomon and Bonfire team, what have been the biggest lessons for you both personally and professionally?
Rian: The importance of teamwork is something I learn every day. We have a diverse crew with different perspectives and strengths– everyone brings a unique talent to the table. I am constantly learning from my coworkers, which is sweet.

I’ve also had to learn how to take mistakes in stride. I tend to want to do everything right the first time, which is pretty unrealistic. It’s how you react and respond that matters the most. I think being solution-oriented goes a long way.

Rian Bonfire product testingSIA: What are a few communications/marketing lessons that you can give out?
Rian: First and foremost, stay curious. I’m not naturally a tech savvy person, but I like people, which lead to a curiosity about Friendster, MySpace, Facebook and Twitter. The social media sphere is changing and developing so rapidly, a sense of curiosity is crucial to learning and moving forward. This is true in PR too. The people who I see making progress in marketing and communications are people who ask questions rather than jumping to conclusions.

SIA: How do you fit in riding with all of your responsibilities?
Rian: We make sure to take “Pow Days” when it’s dumping, so we remember why we work in the industry in the first place.

SIA: Where’s your favorite place to ride?
Rian: Mt. Hood Meadows and Courmayeur, Italy.

SIA: Overall feelings about the 2010.11 Season (industry/company)? Lows and highs? What’s up for next year?
Rian: It’s been amazing to see the recent transformation of Salomon as a brand in the US, with the team momentum, buzz at the summer camps and honors like winning the Transworld Team Shoot Out. I have more product requests from media and industry insiders each season and spend 1/3 of my time on Twitter responding to requests from riders looking to buy our products. The tide is slowly turning and the future is looking bright. For 11-12 we will put more resources and actions into engaging kids on the floor and on the Internet. Half of our marketing team comes from a retail background and we recognize the crucial role kids on the floor play in selling our products. Rian in Italian Alps

SIA: What do you think is the biggest challenge for women in the industry?
Rian: Balancing work and family life is probably one of the biggest challenges that women in the industry face, but I think that is true in most industries. Bonfire has always been very family-oriented and supportive and I think that is crucial for success in the modern workplace.

Women are also a minority in terms of participation numbers and products purchased. This impacts many aspects of the way the industry functions. It’s an evolution. There is more diversity among women in snowboarding now than ever before and I see that as a good thing.

SIA: Spring/Summer plans?
Rian: Spring plans: Ride pow at Hood, it’s still snowing! Summer Plans: Bonfire Pipe to Pipe July 10th and shredding at HCSC & Windell’s, biking around Portland, BBQ’s… the good life.

Sick Stick and Man's BoardSIA: In honor of Earth Day, Tell me about some of Salomon/Bonfire green efforts/products?
Rian:
For Salomon we focus our efforts in our GIFT (Green Initiative for Tomorrow) project as part of our product line and through reducing packaging, recycling in our offices, and significantly reducing our Eco Impact at Trade Shows through partnering with Greenspace, who builds our booth out of reclaimed or recycled materials and goes to great pains to reduce waste and make sure we’re reducing our impact on the environment we appreciate, all winter long. They are awesome!

Even in my PR efforts, if I can send a journalist a product to test that is already in their local area, I’ll try to make that happen before shipping something from a different part of the country. This isn’t marketing; it’s just a sensible way to do things if you can. Our Portland office is usually full of bikes as many of us commute to work that way.

As far as product goes, the Eco Award winning Sick Stick, Grip, Answer and Ivy are part of our GIFT Project, along with next season’s Man’s Board and Idol.

As part of Salomon Snowboards Green Initiative For Tomorrow (GIFT) project, the new Mans’ Board takes a step forward in environmentally conscious construction methods. The Green Ghost wood core is harvested from FTC (Forest Stewardship Council) certified wood.

Fiberglass and resin are significantly reduced through the use of Bamboo Laminates, paired with Ghost XY Basalt Stringers for added pop and long lasting flex. Sidewalls are a combination of Bamboo and Cork, rather than ABS plastic, further reducing the use of rubber and plastic.

SIA: Anything else to add?
Rian: Snowboarding changed my life. That’s a fact.