By: SIA & TransWorld Business
January 10, 2012
The Guide, a newly collaborated publication between SnowSports
Industries America (SIA) + TransWorld Business to help better engage the snowboard industry; core snowboard retailers, suppliers and reps, with pertinent Show info, new trends and brands, up-to-date research, feature articles, interviews, and more. Tell us what you think on Twitter @siasnowsports, use #SIA12 or @TransWorldBiz
Download in iTunes here
From the SIA Snow Show floor in Denver, to the Nordic Demo taking place at Devil’s Thumb Ranch o
n Jan. 30-31 as part of the On-Snow Demo/Ski-Ride Fest, there’s plenty to be excited about this year, particularly in terms of growth across several key cross-country ski categories. According to SIA, 739,000 kids participated in cross-country skiing last year, establishing a baseline for future growth, and manufacturers report strong demand in everything from top-end race gear to touring equipment for the general consumer.
Get a quick preview of some of the hottest gear that will be at the Show, and which retailers and media can also test at the Nordic Demo. More in-depth information will be available in the Snow Show Dailies on the Show floor. Read here.
SIA Nordic Demo from SnowSports Industries America on Vimeo.
Catch a glimpse of the Nordic Demo at Devil’s Thumb Ranch. We hope to see you there!
See you in Denver!
And we’re off! Following a record-breaking 2010/2011 Season, it’s time to talk about what we all did right (including the weather) so we can continue to grow the snow sports market.
Every year since 1954, growing the sport and helping our industry remain strong is what SIA strives to do. From our cost saving Member Benefits, the Snow Show, to consumer initiatives like Snowlink.com, Winter Trails, Learn to Ski & Snowboard Month and World Snowboard Day, to exclusive Research and industry collaboration hosting meetings with sales reps, retailers, resorts, organizations, we remain focused.
As a member-owned, non-profit trade association, we work to recognize the challenges facing the snow sports market. New this year, we’ve analyzed last season’s data presented in the SIA Snow Sports Market Intelligence Report and produced a State of the Industry video designed to help us all get a more complete picture of our marketplace and customer. Take a look, share it with your staff and use it as a tool to prompt conversations about strategic planning and projections to lead us to another successful season. Also find category videos for Alpine, Snowboard and Nordic featuring stats specific to each.
As we head off into winter, let’s remember the role we each play in the continued growth and development of snow sports. Strength and vitality are built on collaboration, innovation and the undeniable passion we all share. We, at SIA, look forward to working with you this season, seeing you at the Show, in the field or on the mountain. Don’t ever hesitate to get in touch with me at David.Ingemie@snowsports.org or contact any of the SIA Staff.
One final and important note, as we get back to the business of snow, please think of our friends in the snow sports industry who have been affected by the brutal weather on the east coast and New England and the fires out west.
With another La Niña winter just announced, here’s to a heck of a season!
David Ingemie
SIA President
First Lady Featured in Exclusive Event PSA Debuting on Sept. 3
NEW YORK, Sept. 1, 2011 /PRNewswire/ — Nickelodeon is joining with the First Lady’s “Let’s Move” campaign and the President’s Council on Fitness, Sports and Nutrition to bring for the first time its flagship Worldwide Day of Play (WWDOP) event to the Ellipse in Washington, D.C., for the biggest celebration of active play in the eight-year history of the initiative. On Saturday, Sept. 24, Nickelodeon and its partners will host an entire day of activities and games for kids and their families to encourage active and healthy lifestyles. Additionally, as it has for the past seven years, Nickelodeon’s networks and websites will go dark from 12 to 3 p.m. (all times ET/PT) as a signal to kids and families to get up and get active.
“Kids need to get moving every day to grow up healthy and strong,” said First Lady Michelle Obama. “Whether it’s hoola hooping, kicking around a soccer ball or – yes – double dutching, playing is the perfect way to keep active, stay healthy and have fun.”
“First Lady Michelle Obama and the President’s Council have shown admirable leadership in raising awareness about the importance of kids and families living healthier and more active lifestyles,” added Marva Smalls, Executive Vice President, Public Affairs, Nickelodeon. “We share the same passion for that message, and at Nick we hope to continue to inspire action through Worldwide Day of Play and The Big Help.”
In the weeks leading up to WWDOP, First Lady Michelle Obama will be featured in an exclusive PSA to raise awareness for the event and the Presidential Active Lifestyle Award (PALA) Challenge. In the spot, speaking from the White House lawn, Mrs. Obama encourages kids to get active an hour a day to earn the Presidential Active Lifestyle Award and asks families to celebrate at Nickelodeon’s WWDOP with her in Washington, D.C. The spot, which bows on Nickelodeon and its digital networks (TeenNick, Nicktoons and Nick Jr.) on Sept. 3, also features the First Lady jumping double dutch with D.C.-area kids to highlight the importance of play.
Kids in every state across the U.S. and in 12 countries worldwide are expected to participate in Nickelodeon’s WWDOP at the more than 3,000 local events anticipated. Launched in 2002, WWDOP is part of Nickelodeon’s The Big Help health and wellness efforts, which include grants programs, public service announcements, websites, games and more. Millions of kids have participated in WWDOP and Nickelodeon’s other initiatives that promote healthier lifestyles. The Big Help campaign is a kid-led movement for positive change that focuses on four key issues: the environment, education, health and wellness and community service. For more information about Nickelodeon’s WWDOP, visit http://www.nick.com/thebighelp/road-to-wwdop.html. Click on resources for WWDOP event planning materials.
Nickelodeon, now in its 32nd year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon’s U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 16 consecutive years. For more information or artwork, visit http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NYSE: VIA, VIA.B).
SOURCE Nickelodeon
McLean, VA (July 7, 2011) – While mountain resorts and retail shops across the country have transitioned into summer, SnowSports Industries America (SIA) is thinking SNOW and looking ahead to next year’s Snow Show in Denver. Last week, the Show officially reached “sold out” status for exhibitor booth space, although a waiting list will be maintained in the months leading up to the Show.
“Having the SIA Snow Show sell out in June is fantastic news and solidifies the importance of the Show for every company in our industry — even when many of us are focusing on warmer weather activities, winter is always in the back of our minds,” commented SIA’s Trade Show Committee President and Quiksilver’s VP of Sales Dave Rosenberger.
The 2012 SIA Snow Show is scheduled for January 26-29 at the Colorado Convention Center in Denver and expects to draw over 19,000 attendees including suppliers, retailers, reps, athletes and professionals from the snow sports industry. The sold-out Snow Show will feature nearly 900 snow sports brands throughout 310,000 square feet of exhibit space including 25 new exhibitors, which are brand new to the Show or returning after taking a hiatus.
“As G3 continues to expand into the more descent-focused ski-touring market, and offer skis that are at home within the ski-area boundary, SIA offers us great exposure to broader ski market retailers. Basically, it gives us great reach within the larger ski industry, and that makes it worth our time to attend,” said Oliver Steffen, founder and owner of G3.
Some new features on tap for the 2012 Snow Show include an additional food court area as well as daily happy hours in the Central Food Court. For updates and Snow Show information visit siasnowshow.com.
The annual SIA Snow Show consistently draws the attention of journalists from across the globe to cover the latest in snow sports trends. At last year’s Show over 950 television, radio, magazine, newspapers and online journalists could be found roaming the aisles resulting in 70 television placements, 5,590 blog hits and 949 online/print pieces reaching over 290 million consumers.
“It’s exciting to see such great buzz around the SIA Snow Show for 2012. For Salomon, the SIA Show is one of the highlights of our winter season. It’s one time a year that we have an opportunity to launch our latest and greatest product and reconnect with retailers. It’s no surprise to us that SIA 2012 has already sold out this early in the year,” commented Jenny Naftulin, Alpine Brand Manager at Salomon USA.
No other trade show brings the snow sports community together to get down, and get down to business, like the SIA Snow Show. The annual Snow Show has been happening for more than 50 years and showcases brands from every snow sports category – ski, snowboard, cross country, telemark, AT backcountry and snowshoe. For anyone connected to the business of snow sports, the Snow Show is the place to be from January 26-29, 2012.
“At SIA we get to meet face to face with the shops that are selling our products and get feedback on the brand as well as share some good times. We are a small niche’ brand and a lot of shops have not had the chance to see our products in person. The Snow Show is the single biggest gathering of the whole industry under one roof and a great place to see old friends and meet new ones,” said Jeremy Jones, Owner of Jones Snowboards.
SIA’s On-Snow Demo/Ski-Ride Fest from January 30-31 at Winter Park Resort and Devil’s Thumb Ranch gets the industry out doing what they live for – skiing and riding. During the two-day Ski-Ride Fest, snow sports retailers and media test out gear and accessories they just previewed at the Show including ski, snowboard, Nordic, AT, telemark and backcountry products while other attendees get time on the slopes/trails and hang with industry friends. The Demo is hosted in-conjunction with the Western Winter Sports Reps Association’s (WWSRA) Rocky Mountain Demo and in partnership with Cross Country Ski Areas Association (CCSAA).
