Snowsports Industries America

Posts Tagged ‘SIA’

High Society’s Focus On Premium Products and Partnerships

By: Michael Sudmeier February 16, 2012 Nine years ago, a group of friends spent their days on the slopes of… Read More »

Feb 16, 2012

Photos and report from SIA by Shop Eat Surf

By: Shop Eat Surf February 1, 2012 A busy SIA got underway Thursday in Denver and despite the disappointing snowfall… Read More »

Feb 1, 2012

SIA Learns to Snowboard #LSSM

January 16, 2012 By: SIA Staff This past weekend, four SIA employees hit the slopes for #LSSM at Whitetail Mountain… Read More »

Jan 16, 2012

A Pro Snowboarder’s Guide to Climate Change

Shredder and film star Jeremy Jones blames global warming for lackluster snowpack, and he’s taking his beef to Capitol Hill…. Read More »

Jan 16, 2012

Lock & Load

Merchandising Monday January 16, 2012 Tips By Merchandising Guru Ali Levy, I found these on, where they have… Read More »

Jan 16, 2012


As The Winds Grow Cold…. The SIA Snow Show is Here from SnowSports Industries America on Vimeo. Want to avoid… Read More »

Jan 13, 2012

The Guide iPad App Available Now

By: SIA & TransWorld Business January 10, 2012 The Guide, a newly collaborated publication between SnowSports Industries America (SIA) +… Read More »

Jan 10, 2012

Trends to watch in 2011/12

This year in alpine skis, the fatter the better. Flat skis with waist widths 95mm-110mm are up 60% in units… Read More »

Jan 9, 2012

SIA 2012 Snow Show Nordic, Snowshoe and Backcountry Preview

From the SIA Snow Show floor in Denver, to the Nordic Demo taking place at Devil’s Thumb Ranch on Jan…. Read More »

Jan 9, 2012