SIA Newsletter

Bro’d to SIA Returns for 2015 with a Canadian Addition: Lucky Shop Employees Can Win a Trip to the Show through Skiing Magazine, TransWorld Business & SBC Business

Bro'd to SIASomeone ’s about to get Bro’d to SIA! Launched December 3, TransWorld Business and Skiing Magazine in partnership with SIA, opened the Bro’d to SIA Contest, giving one lucky shop employee, ages 21-25 only, an all access trip to the 2015 SIA Snow Show.

The winner will get air, hotel and an all-access pass to the Show and the On-Snow Demo for three nights between January 29 and February 3, 2015, giving them a chance to learn more about the sport they love, meet the people behind the brands you carry, and learn more about SIA. The Skiing Magazine and TransWorld Business Bro’d to SIA runs through December 17. Sign up Here for TransWorld Business and Here for SKIING.


Bro'd to SIA**Attention Canadians! New this Year, the Road to SIA from SBC Business. Similar to the Bro’d, two lucky shop employees who haven’t attended SIA before will get the chance to take on the industry in Denver. Sign Up Here for SBC Business

Spread the word to help the Next Generation and our friends up north build a career and enhance existing ones in the ski/snowboard industry, because the road to a better understanding of what goes on behind the curtain begins at SIA.