SIA Newsletter


Several great consumer programs are gearing up for the season, including Learn to Ski and Snowboard Month (LSSM), Bring a Friend Initiative (BAF), and World Snowboard Day. The more involved everyone in the Industry becomes in these programs, the more successful they’ll be in helping new people learn and enjoy snow sports.

World Snowboard Day 2013 posterWorld Snowboard Day (WSD) is December 22! Join in this year’s event, which will take place on Sunday, December 22, 2013, with the same goal as every year: organizing free activities to share a common passion for snowboarding across the globe. And SIA is again a WSD partner.

In 2012, World Snowboard day hosted 152 events in 35 countries, attracting more than 100,000 participants. In 2013, event organizers will once again plan a whole host of activities including contests, beginner snowboard lessons, gear tests, demos, meet-and-greets with professional riders, drinks, concerts, video contests, and much, much more. Federations, resorts, clubs, shops, pro riders, associations and brands from all over the world are already involved – find out how you can be a part of it at



5.LSSM LogoLS1.BAF LogoSM/BAF is the national initiative that encourages newcomers to learn how to ski and/or snowboard by taking lessons from professional instructors. Many national and state/regional associations, resorts, suppliers, reps, retailers, industry media, clubs, councils and non-profits already support the initiative. Its success has been phenomenal, growing from 20,000 taking lessons in January 2009 to 153,000 in 2013. This accounts for approximately 375,000 newcomers taking lessons during January since 2009.

Suppliers have a unique role to play in LSSM/BAF – before and after the first on-snow experience. You can work with participating retailers and resorts by using their rep networks to help promote the benefits of partnership in LSSM/BAF and also in creating simple programs that will educate newcomers about what to wear and what to purchase. To find out more about ways to participate in these programs, click here or contact Program Director MaryJo Tarallo at

For more opportunities to get involved, watch your inbox for information from SIA President David Ingemie about how your company can invest in growing snow sports participation.