SIA Newsletter

David Ingemie is Presented with NSAA Lifetime Achievement Award at NSAA National Convention and Tradeshow

Michael Berry, NSAA president and David Ingemie, SIA presidentWe are extremely proud to announce that at the recent NSAA National Convention and Trade Show in San Francisco, our own SIA President David Ingemie received the National Ski Areas Association (NSAA) 2015 Lifetime Achievement Award. Each year, the NSAA Lifetime Achievement Award is given in recognition of extraordinary lifetime commitment to NSAA and the ski industry. Recipients’ contributions are noted for their efforts that will benefit the industry for decades to come.

“I was truly honored to be recognized by NSAA with a Lifetime Achievement Award,” Ingemie said. “I’m so proud to be associated with the snow sports industry and NSAA has always been a great partner to SIA. Our industry works together on so many levels, we all share the same passion for snow sports; I have so much respect for NSAA and its staff.”

David ski racing 1969Ingemie said his path was made possible by all of the people who supported him and helped him become the leader he is today. “None of these accomplishments would have been possible if it were not for the collaboration of many individuals, businesses and associations. It’s humbling to realize that over the years at SIA, I have been through 23 different board presidents and about 1,000 different board members. It’s been a wonderful experience.”

“And of course I couldn’t have done any of it without the support of my wife of 45 years, Nancy, our children Amy and Matthew, and our three wonderful grandchildren,” he added.

“David Ingemie not only has helped strengthen SIA and its trade show over the years, he has worked tirelessly to grow snow sports participation and sales,” said Michael Berry, NSAA president. “For his pivotal role in making SIA what it is today and his other contributions to the industry, we are proud to present him with the NSAA 2015 Lifetime Achievement Award.”

It all started back in 1962, when David started his career following his passion for snow sports. His first job in the industry was at his hometown ski shop, Ski Barn in Fitchburg, MA. “Norm LeTarte is a wonderful guy, and he gave me my first ski shop job at age 14. He also taught me to be an instructor at Pheasant Run, Benjamin Hill, Watatic and Wachusett.”

Mt. Washington Valley Chamber of Commerce news clipDavid was later hired as marketing director for Wachusett Mountain in 1969, by Ralph Crowley Sr. and Bob Mignoine. A few years later, he took a job as executive director of the Mt. Washington Valley Chamber of Commerce in New Hampshire. David credits Jim Driscoll, an independent consultant whose children David was teaching to ski, as one of his most influential mentors. “Jim gave me a different perspective on business and on life. He coached me and convinced me to go for the Mt. Washington Valley job. He was one of the most influential mentors I’ve ever had,” David said.

In 1976 Ingemie joined SIA as marketing director. Jim Branch, the head of Snow Engineering, a highly respected consulting firm on the resort side of the industry at the time, was the one who David credits with steering him towards SIA. “Jim Branch was one of the most persistent people pushing me to try for the job at SIA over an 11 month period. He was the one saying, ‘Go for it, go for it!’ and since I’m not a good listener, it took 11 months for me to finally do it,” David remembers.

When SIA president Doc DesRoches retired, David took the helm. “Doc DesRoches was a great coach for me at SIA. He developed a solid organization that I could use as a foundation to move forward.”

Over the years at SIA, David has developed numerous successful projects, including the Subaru Deduct-A-Ski program, which offered incentives to trade in used ski equipment to charitable groups for a tax deduction, and the Cross Country USA program, which encouraged urban development of cross-country ski centers. During that time, SIA also produced promotional movies about skiing, established a platform for public service announcements on learning the sport, and advertised the national Be Aware, Ski With Care campaign.

Doc DesRoches and David Ingemie in trade show planning meetingDavid also helped develop the Ski It to Believe It consumer website, the Snow Sports Intelligence Report, the Retailer Marketing Guide, the Customers First database and direct marketing company, and SIA’s consumer website, He also spearheaded the development of programs designed to grow snow sports participation, including Learn to Ski and Snowboard Month and Winter Trails Day.

David helped facilitate the agreement to have the U.S. Ski and Snowboard Association (USSA) serve as the governing body for competitive snowboard events, as well as the agreement for how snowboard athletes would be selected for USSA teams—all with the goal to ensure the best athletes represented the U.S. in international competitions.

David Ingemie, Industry and Intelligence,  Jan. 20 2015From 1989 to 1992 he was president of the United Ski Industries Association (USIA)—a new organization formed by the merging of SIA and NSAA—created to implement an industry-wide snow sports marketing program. When USIA disbanded in 1992, Ingemie resumed the SIA presidency. He later oversaw the successful relocation of the SIA Snow Show to Denver, CO, after having been held in Las Vegas, NV, for 37 years.

In addition to his current role at SIA, David serves on the board of directors of USSA, the Rails-to-Trails Conservancy, the National Winter Sports Education Foundation, the U.S. National Ski Hall of Fame and Museum, the New England Ski Museum, International Skiing History Association, the Chill Foundation, and the 2015 World Championship Organizing Committee.

All of the staff here at SIA send out a huge congratulations to David. Over the many years we’ve worked with him, his insight, guidance, and leadership have given us all the foundation we need to succeed. SIA is an incredible place to work because of David’s calm demeanor, great sense of humor and his enthusiasm for the sport we all love. Thank you, David, for being our rock!

Read David’s full acceptance speech for his NSAA Lifetime Achievement Award.

Bob Gundram, Tyler LaMotte, Tom McGann and David IngemieMeanwhile, the SIA annual spring meeting was held in conjunction with the NSAA National Convention, where SIA welcomed three new board members. These new directors include Erik Snyder of Armada Skis, Ron Steele of Group Rossignol and Kathy McGuire of K2 Sports. SIA also welcomed back Clark Gundlach of Spyder Active Sports, Inc. as a returning director.

“I’m excited to join the SIA Board of Directors for a second time — being part of a group that works for the benefit of the entire snow sports industry is truly gratifying,” commented Clark Gundlach, Spyder.

Additional changes to board roles include Mike Noonan of Marker-Völkl USA who will move up to second vice chair, and Mike West of Westlife Distribution moving up to third vice chair. Exiting board members include Tom McGann, Tyler LaMotte and Peter Ashley.

Read more about the recent SIA annual spring meeting. For more SIA history and information, please visit For more photos and information from the 2015 NSAA National Convention and Trade Show, go to