SIA Newsletter

Field Note from the Downhill Consumer Intelligence Project (DCIP) Gives Facebook Insight

Field NotesFacebook Analytics Are a Rich Source of Snow Sports Consumer Data

It’s no secret that Facebook has developed valuable stats and metrics, but did you know these can be a rich resource for all of us in the snow sports industry?

Most snow sports participants have a Facebook page and that makes Facebook Audience Insights Analytics a great source of knowledge available for free to anyone with a Facebook page.  Do you want to know where in California the majority of Spanish speaking women who like snowboarding live?  Do you want to know what percentage of 25 to 40 year old men in New Jersey who snowboard went to College? How about skiers?  Facebook analytics can provide you with all of that information and more. Read on from the DCIP Field Note

The Downhill Consumer Intelligence ProjectMore Field Notes will be added throughout the DCIP process, so be sure to check back. If you haven’t already, Download the DCIP Discovery Phase.