The 2014 Retailer to Consumer Marketing Guide Addendum: Building Customer Loyalty focuses on your competitive advantage and illustrates different products, services, and discount ideas to improve your bottom line. There’s always room to explore new tactics when marketing to new customers and retaining old ones.
The Addendum also emphasizes cultivating “Customer Connection” by first helping retailers identify customers based on their needs and habits, from the motivations of an avid snowboarder to the apprehensions of a first-time skier. Data continues to tell us that consumers don’t know what to buy or how to buy. As specialty retailers, it’s the industry’s job to be their expert shopping consult. Find social engagement ideas for each customer type, covering the best practices and how-tos for different social media outlets.
Find additional addendums and ideas on the Snowsports.org/RMG section. The original Retailer to Consumer Marketing Guide offers monthly marketing tactics including; postcard headlines, radio ads, email copy, in-store events and more. Download the Retailer to Consumer Marketing Guide (RMG) or request a hardcopy from LAuer@snowsports.org and find more RMG Addendums at Snowsports.org/RMG.
The Retailer to Consumer Marketing Guide was developed with the support and guidance of SIA’s Retailer Advisory Committee, NSSRA, BRA, Industry Buying Groups (NBS, SSL, SMC, Sports Inc.) and Regional Rep Associations (EWSRA, MRA, MWSRA, NEWSR, SWRA, WWSRA).